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7th February 2012

Purity Brewing Co expands its team by three

«  Three new appointments in logistics, finance and sales

«  Team expands from 16 to 19 people

«  Record sales in December 2011 – up by 44% year on year


In a positive start to the year, Purity Brewing Co made three new appointments to its team this January in logistics, finance and sales.  This follows a strong close to 2011 which saw sales up 26% and a record-breaking December with sales up 44%, year-on-year.

Paul Halsey, Managing Director, explains: “Over the past six years the team has worked incredibly hard to deliver Purity’s award-winning beers and business success. The time has come to appoint additional people to help take the business to the next stage. It is a significant investment for the company and will enable us to prepare for delivering growth following the brewery expansion.”


Ian Back, Warehouse and Logistics Manager, was the first new addition to the team. With a background in logistics Ian is tasked to improve operations in the warehouse and on deliveries. He joins Purity from local hauliers MPF Group. Ian commented: “This is a fantastic opportunity to join a progressive company and make a real difference prior to major expansion.“


Next on board was Sam Whistler, Accounts Assistant. Sam will provide support to the existing accounts team and she joins Purity from the Listers Group in Stratford-upon-Avon. Sam said: “I am looking forward to working for a local company which has developed into an established brand and is continuing to grow.”


The most recent addition to the team is Simon Lewis who has taken up the new post of Head of Sales and Distribution. Simon is originally from South Wales and has a background in sales and marketing, brewing and running pubs. Before joining Purity he worked with big brands such as Bass, Red Bull and Monster Drinks. Simon adds: “Having known Paul Halsey for a number of years and watched Purity going from strength to strength, the opportunity to help shape its future success was hugely enticing. I’m very much looking forward to being part of the team that takes the business to the next level.”


In addition to the three new appointments Purity has also offered a permanent contract to Brewing Assistant Joe Powell. Joe was initially recruited on a temporary basis before Christmas to help with the brewery’s busiest period, however he proved to be an invaluable member of the team.


Paul continues: “We are pleased to welcome Ian, Sam and Simon to Purity and to offer Joe a permanent role. They are vital additions to the team and essential in us delivering our business plan over the coming months and years. We are looking forward to an exciting 2012.”


Further information about Purity can be found at

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