Purity Brewing Co. has announced its first ever black craft beer, Saddle Black, a full-flavoured black beer, dedicated to cyclists and available in cask from the end of November until March 2014. Saddle Black is made using smoked, chocolate and black malts and New World hops Chinook and Cascade. Together these create a well-rounded beer at 5.1 abv with aromas of citrus, chocolate and espresso.
The official Saddle Black launch will be held at the iconic real ale pub The Wellington in Birmingham and will see the cycling theme complemented by bespoke Brooks England¹ leather saddles embossed with the Purity Brewing Co. logo. The handmade saddles will be displayed on branded Pashley bicycles, as a tribute to cycling around the UK. Based in Stratford-on-Avon, Pashley Cycles have been producing cycles since 1926 and are working with Purity to provide limited edition bikes as consumer prizes.
Paul Halsey, MD of Purity Brewing Co. comments: “As a keen cyclist, I wanted to create a beer dedicated to the British cycling community and as a celebration of the craft that goes into making both beer and bicycles. Brooks England and Pashley Cycles are long established West Midland companies at the forefront of their trade and we saw a synergy between their passion and craftsmanship and our values.
“This is the first of many seasonal beers that we hope to release. It is made possible by our new semi-automated Braukon brewing system, which allows us to produce the equivalent of 140,000 pints of beer a week, a 150% increase compared to the facility it replaced.”
Saddle Black can be paired with high flavour, tangy hard cheeses such as Black Bomber cheddar. It also suits rich chocolate puddings, chocolate cake, tarts and tortes.
Available to pubs, bars, restaurants and cafés in nine gallon firkins* from the end of November 2013. Please contact Claire James or Chris Hancock at Purity Brewing Co. on +44 (0) 1789 488007 or email sales@puritybrewing.com to order this limited edition beer.
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For further information, please contact Michelle Diederichs at Koyah PR
or Kirsty Chant at Chant Communications on:
Email: michelle@koyahpr.com.uk / kirsty@chantcomms.co.uk or Tel: 07985 736463
¹Brooks England is a premier Birmingham based saddle maker who have been making their high quality products since the 19th century. The handmade saddles will be displayed on branded Pashley bicycles, as a tribute to cycling around the UK.
*holding approximately 72 pints
Notes to Editor
Purity Brewing Co. website: http://www.puritybrewing.com/
Facebook page: https://www.facebook.com/
Twitter: @PurityAle
Purity Brewing Co. was established in 2005 in the heart of Warwickshire and produces a range of award-winning craft beers: Mad Goose Pale Ale, Pure Ubu Premium Amber Ale, Pure Gold Premium Golden Ale and Longhorn IPA.
Sustainability & Wetlands
Purity Brewing Co. is based in rural Warwickshire and takes its commitment to its scenic surroundings very seriously.
Sustainability is part of the company’s DNA and is something that both founders are extremely passionate about. Purity recently expanded its brewery which has trebled capacity from 10,000 to 30,000 barrels per annum and this was achieved sustainably. The team worked closely with the Environment Agency on all its designs and specifications. The wetlands have been trebled in capacity and now harbour even more diverse wildlife – achieved by adding a new aerobic pond of 2500 m3 to feed the current system and by extending the swale ditches.
Awards
Purity Brewing Co. has collected multiple awards for its beers over the past seven years, which includes recognition from CAMRA, IBC, SIBA, Society of Independent Breweries and the Heart of England Fine Food Awards.
Most recently Pure UBU was awarded a place in the Great Taste Awards top 50 food and drink products. Organised by the Guild of Fine Food, Great Taste is acknowledged as a benchmark for speciality food and drink in the UK.