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17th November 2014

Purity Brewing Company re-launches Saddle Black

Purity Brewing Company’s cycling inspired seasonal beer, Saddle Black, is back in cask until April 2015 following a successful re-launch at Birmingham’s Pure Bar and Kitchen.

The Warwickshire based brewery has always been a big supporter of cycling and, as well as releasing the beer, has also developed a range of cycling jerseys to celebrate its commitment to the biking community.

Purity’s Head Brewer and keen cyclist, Flo Vialan, created the beer following discussions with MD and mountain bike fanatic, Paul Halsey, about dedicating a drink to the British cycling community.

Saddle Black was thus born and became the last brew in the old brewery, as well as the first brew in Purity’s new state-of-the-art brewery near Stratford Upon Avon.

The full flavoured, gnarly black beer uses chinook and cascade hops to give a full smoky and citrus aroma, combining a mix of black pepper, deep fruits, orange and spices. Roasted malts provide a taste of chocolate and espresso, while smoked malts ensure a well-rounded finish for a full-bodied taste experience.

Saddle Black comes in seasonal cask at 5.1% and bottled year round at a full bodied 7%.

The drinks and cycling jerseys are now available online and at the brewery shop in Great Alne, a popular cycling location and where the brewery proudly displays its branded Pashley Bike.

MD Paul Halsey comments: “As a keen cyclist, I wanted to create a beer dedicated to the British cycling community and as a celebration of the craft that goes into making both beer and bicycles. Brooks England and Pashley Cycles are long established West Midland companies at the forefront of their trade and we saw a synergy between their passion and craftsmanship and our values.”

Saddle Black is priced from £1.90 per bottle / £20.20 per pack of twelve. Jerseys are priced at £40. For more information about Purity Brewing or to order online, please visit or call the brewery shop on 01789 488007.

– ENDS –

Notes to Editor:

About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn  IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland

system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.

The Awards:

•       Pure UBU Gold Medalist at the International Beer Challenge 2013

•       Mad Goose Gold Award Winner at the Great British Beer Festival 2014

•       Pure Gold CAMRA West Midlands Champion Bitter 2013

•       Saddle Black Bronze Award at Great British Beer Festival 2014

•       Longhorn IPA Finalist at the Indie Beer Can Competition 2014

Visit for more information.


Issued on behalf of Purity Brewing Co by Gough Bailey Wright, 5 Worcester Road, Bromsgrove, Worcester, B61 7DL, Tel: 01527 579555. For further information please contact:

Richard Harris,

Michelle Ivins,