Purity Brewing Co will this weekend open its new, state-of-the-art £1.5m brewing facility, which will be crucial to helping the company meet its ambitious growth plans.
The semi-automated Braukon brewing system, which was imported from Germany, will allow Purity to produce the equivalent of 140,000 pints of beer a week, a 150% increase compared to the facility it replaces.
The brewery will be formally opened by SIBA Chairman, Keith Bott, during a launch event on Saturday 14th September. Invited guests will also have the opportunity to tour around the facility.
Last week, Purity announced the launch of a new beer, Longhorn IPA (5% ABV), which will its first ever craft keg beer. Longhorn will be available for order this autumn and joins Purity’s existing range of beers, Pure Gold, Mad Goose and Pure UBU.
As part of the brewery development, which began in April, Purity has also maintained its strong commitment to supporting the environment. The brewery sends all waste products to be recycled through a nearby pond and wetland system. As part of the brewery expansion, the wetland system has now increased in size to cope with new volume of waste.
Paul Halsey, Managing Director of Purity, said: “The new brewery is a major investment and will allow us to compete with some of the most well-known real ale brands.
“The brewery opening, along with the launch of Longhorn IPA, is the start of a crucial period in Purity’s drive to become a truly national brand. We have ambitions to expand our sales into parts of the UK where we currently have no presence.”
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Notes to Editor
About Purity Brewing Co.
Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products – Mad Goose, Pure Gold and Pure UBU – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.
Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.
Purity Brewing is a member of HEART of ENGLAND fine foods (HEFF) the regional food group for the West Midlands. www.heff.co.uk
The awards
· Pure UBU was Highly Commended in the World’s Best Golden Ale category of the 2009 World Beer Awards, organised by Beers of the World magazine.
· GROW Special Diamond Award at the HEART of ENGLAND fine foods (HEFF) Diamond Awards, May 2009.
· SIBA National Beer Competition, March 2009.
Ø Gold in the Champion Best Bitters (4.1 – 4.5%) category for Mad Goose.
· Silver in the Champion Bitters & Pale Ales (up to 4.0%) category
Visit www.puritybrewing.co.uk for more information.