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6th May 2015

REAL ALE LTD LAUNCHES ‘UBIQUITOUS PALE ALE’ THE FIRST IN ITS OWN-LABEL BEER RANGE

Ubiquitous Pale Ale

Real Ale Ltd, the multi-award winning liquid delicatessen, based in Twickenham, West London, is launching its own range of beers called ‘Ubiquitous’.   This new own-label range will launch in May 2015.  The first product to be introduced is a Pale Ale of 4.2% A.B.V. produced in collaboration with the acclaimed Derbyshire-based, Buxton Brewery. The launch celebrates the shop’s 10th Anniversary and is part of a series of celebrations to mark the occasion.

 

Nick Dolan, Founder and Director of Real Ale Ltd said: “Over the past ten years we have bought, tasted and sold over 10,000 different beers and drawing on this knowledge and experience we thought it was about time we produced our own range.  We are delighted to be working with our friends at Buxton Brewery, and plan to work with the best brewers in the UK to develop other beers for our Ubiquitous range.”

 

Ubiquitous Pale Ale is hopped with Galaxy, Cascade and Simcoe hops and balanced with Maris Otter, and a touch of Wheat, Vienna and Caramalt Barley. It gives this classic Pale Ale a hoppy and piney aroma with a well-balanced hop and malt flavour.     The RRP is £2.20 per bottle and the beer will also be available in keg and sold through Real Ale Ltd as well as via selected wholesalers.

 

Owner and founder of Buxton Brewery, Geoff Quinn, says: “Nick Dolan and the team at Real Ale Ltd have stocked our beers and supported us for many years. When they approached us to work on producing a beer together, it seemed a natural progression.  We are really pleased with the Pale Ale and proud to be associated with the first beer in their Ubiquitous range”.

 

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Notes to editors

Real Ale Ltd opened its doors in June 2005 and has established a reputation for offering a wide range of high quality but often unknown, real ales, ciders, perries and beers produced by British smaller breweries.   The company also runs private beer tasting master-classes collaborating with the best beer writers and commentators in the business and offers ‘Pop Up’ craft beer bars at outside events.

 

There will be an in-store tasting of Ubiquitous on:  Thursday 14th May 2015

Venue: Real Ale Ltd, 371 Richmond Road, Twickenham, TW1 2EF

Time: 4pm – 9pm.

 

 

For further press information, images or contribution to forthcoming features please contact:

Gill Shaffer

Mint Communications

Mobile: 00 44 (0) 7958 989124 or (00(0)1799 218353

* gill@mintcomm.co.uk

 

May 2015