- Available on Meantime brewery e-Shop and in select record stores across UK from 4th June
- Proceeds from sales and merchandise will go to Record Store Day’s Official Charity Partner, War Child.
Record Store Day, the annual celebration of independent record stores is gearing up to its 2021 activities on Saturday 12 June and Saturday 17 July and for the first time, Meantime Brewing Company is proud to become ‘Official Beer Partner’ of the auspicious musical occasion which brings together over 200 independent record shops across the UK.
In celebration of the unique culture within independent record stores and in honour of the partnership, the Greenwich based brewery, will launch an exclusive Meantime 33:45 beer, with proceeds from this special batch brew being donated to affiliated charities of Record Store Day. The table beer (3.5% ABV) has been brewed especially for the biggest indie record store event of the year and is inspired by the American west coast to offer a Turn-table IPA with Cascade, Chinook and Simcoe hops’ citrus, pine, and floral hits for a truly two-speed player.
Record Store Day & Meantime’s’ 33:45 beer will be available from Meantime’s new e-Shop, https://shop.meantimebrewing.com, from Friday 4 June 2021 and in select participating stores from 12 June, and aims to support this special day which brings together fans, artists, and thousands of independent record stores across the world. In the true spirit of collaboration, in which Record Store Day was founded 14 years ago, Meantime Brewing Company will donate proceeds to support War Child, the specialist charity for children affected by conflict, and, official charity partner of Record Store Day.
Music lovers visiting their local record store on the official days, will also receive limited edition Meantime t-shirts and Tote bags at participating record stores as a thank you for their support and contribution [whilst stocks last]. And for those who miss out, Record Store Day Meantime 33:45 official merchandise will be available to purchase through the Meantime e-Shop, https://shop.meantimebrewing.com/.
Meantime’s collaboration with Record Store Day is a message of solidarity for the independent record sector and its stores which, throughout the challenges of the past year, have found creative, flexible, and inventive ways to keep serving the music lovers in their communities. More than 250 independent record stores will be celebrating in every corner of the UK with an array of special and limited-edition vinyl releases – more details on how to take part can be found on www.recordstoreday.co.uk.
About Asahi UK
Asahi UK is a subsidiary of Asahi Europe International and is responsible for sales, marketing and customer operations across the UK and Ireland. Asahi UK aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Grolsch, Meantime, Dark Star, Fuller’s London Pride and Cornish Orchards. The Woking based business is focused on developing quality, super premium brands and delivering commercial value in the marketplace, through a strong belief in collaboration, customer excellence and people development. For further information, visit www.asahibeer.co.uk
About Record Store Day
Record Store Day is the annual celebration of independent record shop culture. Special vinyl releases are made exclusively for the event and many shops and cities host artist performances and events to mark the occasion. There are over 250 shops participating in the UK with thousands celebrating around the globe in what’s become one of the biggest annual events on the music calendar. In 2021, Record Store Day will take place on Saturday 12th June and 17th July. Keep up with the latest RSD news by following us on social media: Facebook: @RSDayUK Twitter: @RSDUK Instagram: @recordstoreday
Official hashtags: #RSD21 #RSDDrops
About War Child
War Child UK is the only specialist charity for children affected by conflict. For more than two decades we’ve been driven by a single goal – for no child’s life to be torn apart by war. We aim to reach children as early as possible when conflict breaks out and stay to support them through their recovery – keeping them safe, helping them learn and cope with their experiences, and equipping them with skills for the future. We understand children’s needs, respect their rights, and put them at the centre of the solution.We also campaign for changes to policies and practices to support children in conflict, working with children and young peoplethemselves to demand their rights. Together with our partners we deliver our vital, life-saving work in 15 countries across Africa, Asia and the Middle East, and Latin America. In 2019 alone, we reached over 100,000 children.
Charity number: 1071659
Press release from Asahi UK
For further information on Meantime Brewing Company please contact:
Shoma Amin | T: 07788 345806 | E: Shoma.Amin@asahibeer.co.uk