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3rd March 2023

Sector Leaders Pioneer Research for Profitable Beds

  • Results of pub accommodation research results unveiled at the Profitable Beds Seminar in March

Stay in a Pub (, the UK’s leading online promoter of pubs with rooms has spearheaded some important trade and consumer research on behalf of the pub accommodation sector. The research is being undertaken by CGA, part of the NielsenIQ global information services company, and supported by VisitEngland and VisitBritain.

Paul Nunny, founder of Stay in a Pub, managing director of Cask Marque, and industry leader said:

“The purpose of the research is twofold: to establish profiles and behaviours of buyers, and potential buyers, of pub accommodation and to discover sector trends, insight and business challenges for pubs that sell rooms. The result will be the 2023 Pub Accommodation Report. The last report of this kind was published in 2019 and much has happened since then, so it will be an invaluable resource for the sector and industry decision markers.”

The results of this national research project will be presented at an event on 28 March in central London entitled ‘Profitable Beds’ sponsored by TXGB (Tourism Exchange Great Britain).

The event has been organised and promoted in consultation with the Pub Accommodation Group made up of representatives from key areas of the pub accommodation sector.

Other presentations at the Profitable Beds Seminar will include:

  • Establishing New Markets, Janet Utley, Head of Business Support Transformation: Find out about support tools available to pubs and hear from the VisitEngland/ VisitBritain research team about domestic and in-bound accommodation sector trends.
  • Maximising Revenue, Dominic Jackson, Founder of MavREV: Revenue management expert, Dominic Jackson, talks about selling your rooms to the right customer, for the right price, via the right channel at the right time to maximise revenue and profit.
  • Sustainable Marketing, How to tell your story, Kat Emmett, Zero Carbon Forum: Using storytelling to demonstrate your environmental and socially responsible practices and values to attract and keep the conscious consumer.
  • Collaboration, Innovation and Growth, James Berzin, Managing Director, TXGB: Better connectivity and collaboration is needed to survive and thrive. Building a thriving community where you can share insight, discuss challenges and build partnerships will drive up productivity, accelerate growth and raise standards in the sector.
  • Putting the Fun Back into Promoting Your Pub Accommodation, Karen Fewell, Digital Blonde Marketing: Achieve your full potential with fun, innovative and exciting marketing campaigns that increase awareness, encourage engagement, drive bookings and maximise spend.

The event is from 10.30am to 3pm at The Counting House, 50 Cornill, London, EC3V 3PD. Tickets £50 each and includes refreshments and lunch. More information and to book:

Editors Notes

For  more information about the Profitable Beds seminar on 28 March 2023, please go to: Press tickets are available on request via

Stay in a Pub’s mission is to inspire a new way to stay and they are passionate about the great British pub. By celebrating the unique heritage of pubs and promoting the growing popularity of pubs with rooms, they have boosted the perception of this alternative way to stay. The website at features 1400 pubs with rooms across the UK.

TXGB is a digital platform that brings together tourism businesses to drive sales and boost productivity by connecting the market in a new and unique way. TXGB is sponsoring the Profitable Beds seminar.

VisitBritain/VisitEngland is the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS), that plays a unique role raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy. VisitBritain / VisitEngland has supported the pub accommodation research project.


Press release from Stay In A Pub.

More information and Press tickets are available via