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8th January 2013

Senior Appointment at Purity Brewing Co

«  Purity appoints new chairman to its board of directors

«  Simon Brown joins the team as of 01 January 2013

Warwickshire-based Purity Brewing Co recently appointed a new chairman to its board of directors. Simon Brown joined the company on 01 January, bringing with him a wealth of industry expertise. The timing of the appointment coincides with a significant capital investment in a new brew house.


Mr Brown’s career to date includes sales and marketing positions across the drinks sector, notably with Grand Metropolitan, Courage and Scottish and Newcastle, where he was on the UK Board. Most recently he led the Jygsaw Brands business prior to its sale.


Jygsaw Brands worked with a number of large and small brands including Woodpecker Cider, McEwan’s Lager, Scrumpy Jack and Symonds Founder’s Reserve Cider. The business facilitated the turnaround of failing lines and developed new brands for the market.


Mr Brown comments:  “Purity is a fantastic brand developed by a vibrant and passionate team. It has enormous potential and is ripe for the next stage of development. We hope that a bit of additional sales and marketing leadership and experience will help push the business through that next stage.”


Alongside the investment in the brewery, the team at Purity is expected to increase in number this year as the business prepares itself for projected growth.


Paul Halsey, Managing Director at Purity Brewing Co, comments:  “I am delighted to welcome Simon to the team. His mix of skills brings a new and valuable dimension to the team. Together, with his guidance, I am confident that the business is ready for an exciting 2013.


Mr Brown concludes:  “I’m not sure if joining the energetic team can be classified as work – it’s more like fun! In any case I am pleased to be in amongst it all and a part of Purity’s bright future.”


– ENDS –



Attached Images

«  ‘Simon Brown.jpg’ – Simon Brown, Chairman at Purity Brewing Co



Notes to Editor


«  Established in 2005, Purity Brewing Co is a multi-award winning brewery based in rural Warwickshire

«  Purity Brewing Co brews three premium beers using only the finest natural ingredients:

o   Pure Gold – a refreshing golden ale (3.8% or 4.3% ABV), winner of nine awards

o   Mad Goose – a zesty pale ale (4.2% ABV), winner of five awards

o   Pure UBU – a distinctive amber ale (4.5% ABV), winner of seven awards

«  In addition to its beer awards Purity has received six business awards to date

«  Purity is committed to operating in a responsible manner and to protecting its environment. It has created a unique wetland system to treat liquid waste from the brewing process. The waste is naturally filtered through nine stages including ponds, ditches, a reed bed and a weir before being discharged in to the watercourse as pure water. It is a sustainable eco-system and it attracts a wide variety of wildlife.

«  Purity is a keen supporter of local arts and music and sponsors events including Mostly Jazz Festival, Moseley Folk Festival, Supersonic Festival and many others

«  A champion of pairing beer and food, Purity works with top regional restaurants to develop beer menus and deliver events e.g. FemALE for women at Malmaison and gourmet evenings at Simpsons

«  Purity currently produces 180 brewers’ barrels per week (2.7 million pints per year)

«  The team consists of 18 full-time employees

«  Sales turnover at the brewery grew by 26% over the last financial year (Sep 10 to Aug 11) to £2.6-million

«  The business achieved net profit of £200k in the same period

«  2011-2012 financial results will be released in early 2013





Jill Martin, Marketing Manager

01789 488007 or


Paul Halsey, Managing Director

01789 488007 or |  | | |