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20th April 2022


So Lets Talk, a profit for purpose platform supporting a healthier hospitality industry has announced its collaboration with Tiny Rebel has been listed by New World Trading Company.

Tiny Rebel is an award-winning brewery from Newport, South Wales, the youngest and only Welsh brewery to win Champion beer of Britain.

The So Lets Talk x Tiny Rebel collaboration sees their alcohol free beer, Speakeasy, aiming to generate a culture change in the hospitality industry by 86’ing the silence around health and wellbeing challenges and supporting hospitality workers.

So Lets Talk has been pushing to raise the bar in no and lo drinks, looking to garner respect for mindful drinking across the industry by working with Tiny Rebel and other brands.

Speakeasy is a 0.5% Hazy Pale ale designed for those looking to be social and have a beer, but with no alcohol. Speakeasy is a refreshing and light beverage with Stone fruit on the nose and citrus notes on the finish.

NWTC operates some of the country’s most exciting brands in the pub and bar market, consisting of The Botanist and its Unique Brands (The Oast House, The Florist, The Smugglers Cove, The Club House and The Trading House).

Kelly Harrison, Head of Bars for NWTC and Non-Exec director for SLT said:

“We have supported So Let’s Talk and their work within the industry for a while now and when we heard of the collaboration with one of our favourite breweries, we were excited to try the liquid.

We are proud to stock the Speakeasy and support spreading more awareness of wellbeing in hospitality.”

“We constantly work to improve the working environment within New World Trading Company and prioritising the health of not only our teams, but the industry as a whole is going to be vital to the future of hospitality”

The So Lets Talk x Tiny Rebel collaboration is now listed in the Unique Brands of New World and will be rolling out to the rest of the estate later this month”

Arron Smallman of So Lets Talk added: “The aim of this collaboration with Tiny Rebel has always been to help us make a healthier and happier hospitality industry and to see this beer now listed by The New World Trading Company is a huge step forward in making change happen.”

“As one of the most exciting hospitality companies in the UK, we are so grateful to The New World Trading Company for recognising the need to support hospitality workers further and by listing our beer means we can all work towards raising awareness of the mental, physical and financial challenges of working in the industry and be able to help those in need.”

Every can of So Lets Talk x Tiny Rebel will directly support the hospitality industry, with the cans available to purchase now on the Tiny Rebel website, priced from £2.30 a can:

Working with hospitality-focused individuals, businesses, groups, and organisations, along with renowned experts from the fields of mental health, nutrition, exercise, finance, sleep and beyond, So Lets Talk looks to develop bespoke solutions for the specific needs of those who operate in or with the hospitality industry.

So Lets Talk provides preventive and holistic sessions on mental, physical and financial health for hospitality businesses. Each session is created by experts in their field. These are then evolved to become relevant to the industry and delivered from a place of lived experience.

So Lets Talk was created by Patrick Howley in January 2020. Paddy has spent well over a decade in the hospitality industry, where “earning his stripes” led to a destructive cycle of long hours, disrupted sleeping patterns, poor nutrition, high alcohol consumption and recreational drug use. The decision to create ‘So Lets Talk’ was inspired by experiences and lessons learned in not having an avenue for help during his time of need. He hopes to support others in a similar situation with a mantra of “prevention over cure”.

For more information, please visit: &

Follow So Lets Talk @soletstalk___

Follow Tiny Rebel @tinyrebelbrewco

Follow New World Trading Company

Press release from So Let’s Talk