South Oxfordshire Brewery, the fast-growing beer maker led by James Tomlinson, has acquired its neighbouring White Horse Brewery for an undisclosed sum. The deal sees South Oxfordshire Brewery – known locally as SOX – acquire the entire interest in the business from White Horse’s longstanding group of shareholders, which includes Titanic Brewery.
Based in Stanford-in-the-Vale, Oxfordshire, White Horse has been brewing and distributing a selection of real ales to pubs across the county since 2004.
SOX plans to continue to build on White Horse’s successes, increasing brewing capacity and distribution across the wider region.
Commenting on the new collaboration, James Tomlinson, Managing Director, said: “We are delighted to be adding the White Horse Brewery to our existing SOX brewing operation and taproom. It’s a business that makes superb, balanced beers and we’re really looking forward to working with the team there to get these fantastic liquids into the hands of more cask ale fans.”
The two businesses will continue to be run as separate entities, said Tomlinson – formerly part of the team at West Berkshire Brewery – although the two companies will work together on certain initiatives, such as a joint e-commerce platform, a joint delivery operation and on certain events, such as beer festivals.
“There is a lot that the two businesses can collaborate on and there are a lot of commonalities – not least a shared love of fantastic beers. We will certainly aim to position them as sister companies, and help each other wherever possible,” added Tomlinson.
Commenting, Titanic Brewery Director Keith Bott MBE said: “It has been an absolute pleasure to be part of the White Horse journey over the past 18 years. The team produce some superb ales and I know James and the team from South Oxfordshire Brewery will do a great job building the brand and bringing those beers to more drinkers. At a time when breweries are closing at an alarming rate, it’s a great comfort to see brewers and business owners coming together, committed to ensuring drinkers still have a wide range of quality drinks to choose from when they visit their local.”
The agreement will see Titanic retain the operation of the Royal Blenheim on Oxford’s St Ebbes Street, serving an ever-changing selection of Titanic, White Horse and local guest beers.
The White Horse Brewery’s selection of cask beers include leading brand Village Idiot (4.1% ABV) as well as Stable Genuis (4.0%), White Horse Bitter (3.7%) and Wayland Smithy (4.4%).
ENDS
Press release from Fleet Street.
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