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10th February 2023

Specialist online retailer Wise Bartender introduces Price Promise to help customers shop with confidence

Wise Bartender, the award-winning online retailer that specialises in alcohol-free drinks, including nearly 250 beers, has launched its Price Promise[1] which guarantees to match the price of any product purchased from its website if it can be bought cheaper from another UK online retailer. 

The Wise Bartender Price Promise applies to products that are in stock and in date from any online-only retailer within seven days of purchase. If the qualifying criteria are all met, it aims to credit the difference in price to the customer’s Wise Bartender account within three working days.

Founder Tom Ward explained “Demand for alcohol-free drinks is high and the selection of delicious options to choose from continues to improve, with awareness raised further during Dry January. Yet people are watching every penny as the cost-of-living crisis bites, and many are so busy that they aren’t able to spend hours shopping round to get the best value. Not only does Wise Bartender enable customers to buy single bottles or cans to improve choice and help keep costs down but our Price Promise reassures them that we are confident our prices cannot be beaten by other online retailers.

“The Wise Bartender Price Promise has been developed to reinforce our competitive pricing and give customers the confidence that if they shop with us they are getting the best deal possible – or they can claim the difference back. This is a great way for us to say thank you to our customers but, if their purchase meets the qualifying criteria, they know that they can shop on the Wise Bartender website with the assurance that they are getting a great deal compared to other online retailers.”

The Wise Bartender Price Promise will match the price of in-stock products (excluding delivery charges) that are offered on identical terms and where the price, stock position and – where relevant – eligibility to purchase from the competitor can be checked. Only one claim may be made per purchase, although this single claim can be for multiple products.

Although exclusive discounts such as staff, student or blue light and closing down sales are exempt from the Price Promise, other offer-code discounts are eligible.

The Price Promise comes as Wise Bartender has also revealed a new brand identity and characters that represent the expanding range of imaginative and creative drinks available. It keeps elements of the original branding which has become so recognisable but is more accessible and appealing to its modern and dynamic consumer base.

Wise Bartender stocks over 450 alcohol-free drinks and was named Best Smaller Online Retailer at the Online Retailer Awards 2022. Drinks can be purchased in single units to simplify trial, with packs and subscriptions also available from with full terms and conditions of the Price Promise at


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For further information contact:               Kate Hempsall obo Wise Bartender

+44 (0)7534 190241