8th May 2023 – St Austell Brewery and Toast have partnered on a limited-edition beer in support of Plantlife’s No Mow May campaign. Gardeners are encouraged to “say no to the mow” during May, in a bid to fight back against the decline of plants and pollinators such as bees and butterflies. 15p from each pint sold will be donated to the wild plant conservation charity.
Now Mow May (4.5% abv) is a fresh and fruity golden ale crafted with UK Harlequin and Jester hops on a light base of Cornish Maris Otter barley and Toast’s own grist crumb. It is a collaboration between Georgina Young, Brewing Director at St Austell, and Tom Wattridge, Bread of Operations at Toast. The beer forms part of St Austell’s Cask Club series – a regular stream of limited-editions brews which are available in select pubs across the West Country.
Elle Sambrook, Head of Sustainability at St Austell Brewery said: “At St Austell Brewery, we care passionately about operating in a sustainable way for our environment. We’re excited to collaborate with Toast in support of Plantlife’s No Mow May campaign and to help them raise awareness about this very important cause.”
Tom Wattridge, Bread of Operations at Toast, said: “We’re delighted to work with the team at St Austell who, like us, are working towards making our industry sustainable for generations to come. No Mow May is a fantastic cause, so what better way to support it and help spread the word than by raising a glass of exceptional beer while raising funds in the process.”
Peter Dorans, Head of Partnerships at Plantlife, said: “We’re delighted that St Austell Brewery and Toast are coming together to support us ahead of No Mow May. We’ve lost nearly 97% of flower rich meadows since the 1970’s. A healthy lawn with some long grass and wildflowers benefits wildlife, tackles pollution and can even lock away carbon below ground – and best of all, to reap these benefits all you need to do is not mow your lawn in May!”
Now Mow May will be available on cask from 11th May, while stocks last.
For more information visit: https://www.plantlife.org.uk/nomowmay
ENDS
For more information, contact: Megan Chuter, Head of Communications, megan.chuter@staustellbrewery.co.uk, 07970 379 690
About St Austell Brewery:
Independent, family-owned St Austell Brewery was established in Cornwall in 1851. Fast forward 172 years, and the company’s range of award-winning beers – including Tribute pale ale, Proper Job IPA and korev lager – are available in pubs and supermarkets nationwide.
The business owns over 180 pubs, inns, and hotels across the West Country – including managed houses and tenancies. It also operates two breweries, in St Austell and Bath, having acquired fellow West Country brewer, Bath Ales in 2016.
With a network of six depots across the West Country – from St Columb to Wimborne – the company is the leading wholesale drinks distributor in the region.
www.staustellbrewery.co.uk About Toast:
Toast is a craft brewery that uses surplus bakery bread to brew its beers, with all profits going to charities fixing the food system. Food production is the biggest contributor to climate change and biodiversity loss but one third of all food is wasted. They’re here to change that. Toast is a social enterprise, a Certified B Corp and winner of the 2021 Queen’s Award for Enterprise for Sustainable Development.
For more information, contact: Megan Chuter, Head of Communications, megan.chuter@staustellbrewery.co.uk, 07970 379 690