Staropramen Hits TV Screens With Brand New Advert: The Dollycoaster

Staropramen, the number one Prague beer in the world[2], returns to TV screens with a brand-new ad and summer marketing campaign – ‘The Dollycoaster’.

Live now, the 30-second TV spot builds on the momentum the brand has enjoyed since partnering with Staropramen brand ambassador and international film star Orlando Bloom. This latest campaign sees Orlando take viewers on an epic journey through Prague on an iconic piece of Hollywood film equipment, the ‘dolly’.

Shot on location in Prague, the ad celebrates themes of craftmanship and dedication to master passions – values which Staropramen has upheld for over 150 years. This latest advert showcases both Staropramen and Staropramen 0.0%.

The ad is running across Amazon video-on-demand until the end of August, with precision targeting on relevant Amazon Originals, Action, Thriller and Orlando’s own film catalogue.

This is supported by a full marketing campaign including social activity across Facebook and Instagram, directing shoppers to relevant major Staropramen stockists.

Jake Johnstone, Marketing Controller at Staropramen, said:

"Staropramen has always been about celebrating the passion and craftmanship that goes into a great beer, something its been proud of for over 150 years.

“This new campaign brings that spirit to life with cinematic flair. Orlando Bloom brings a natural charm and sense of adventure which fits perfectly with the vibe of Prague and the Staropramen story. We hope it draws consumers into our world in an exciting new way.”

About Molson Coors

For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK's number one selling cask ale - Doom Bar.

Contact: James Yapp, James.Yapp@citypress.co.uk

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