‘Dry January’ has traditionally been viewed as a quieter month for the beer and pub industry, with consumers abstaining from alcohol and reducing their visits to the pub.
However, driven by health-conscious consumers, demand for a greater range and quality of low alcohol and no-alcohol beers in the UK is greater than ever before. In fact, as a category, ‘low and no alcohol beer’ has grown by 232% in just five years (2013 to 2018).[1]
During Dry January alone, the BBPA predicts that 4.8 million pints of low and no alcohol beer will be sold.[2]
Whether on draught or off the shelf, for the 4.2 million people participating in Dry January who still crave a refreshing beer, the BBPA has highlighted a small example of the rapidly growing range and variety of non-alcoholic lagers and ales to satisfy all tastes.[3]
Some alcohol-free lagers and ales to see you through Dry January:[4]
Heineken 0.0, Alcohol Free
Heineken 0.0 is made from natural ingredients, brewed twice and fermented with Heineken’s unique yeast strain before the alcohol is gently removed. The finished beer is balanced, clean and refreshing with a fruity flavour and soft, malty notes.
Peroni Libera, Alcohol Free
Peroni Libera 0.0% delivers a crisp and refreshing taste, with a delicate fruity aroma. First brewed with exclusive Nostrano dell’Isola maize, with a dedicated yeast strain then added without producing alcohol. This gives Peroni Libera 0.0% its signature hoppy characteristics and smooth finish.
Budweiser Prohibition Brew, Alcohol Free
Brewed in the same way as regular Budweiser, Prohibition Brew is a medium-bodied, flavourful, crisp American-style alcohol-free lager with a golden colour, a subtle honey aroma and a trace of citrus, punctuated by notes of malt and noble hops. A perfectly balanced, full-flavoured lager with a crisp, clean, fast finish.
St. Peters Without Elderberry & Raspberry, Alcohol Free
An alcohol free beer with the sweet, tangy, and pleasant fruitiness of elderberries, and the lingering taste of raspberries. A full-bodied and well-balanced beer with a smooth, subtly sharp bitterness.
Harviestoun Brewery Wheesht, Alcohol Free
A dark ruby ale complimented with aromas of chocolate, biscuit and dried fruit. These characters carry to the palate with roasted, chocolate and sweet malt all shining through. A velvety smooth mouthfeel with a soft lingering bitterness.
Innis & Gunn’s Innis & None, Alcohol Free
Produced by Scottish Brewery Innis & Gunn, Innis & None is brewed, but not fermented! This process results in a bold, zesty and thirst-quenching pale ale with all the hops and flavour you want from a craft beer, just without the alcohol!
Commenting on the growing range of non-alcoholic beer, Emma McClarkin, Chief Executive of the British Beer & Pub Association, commented:
“Those taking part in Dry January or reducing their drinking have plenty of alternatives from brewers and pubs to see them through the month.
“The range and quality of non-alcoholic beers in the UK has never been better. Some are even available on tap in pubs, making them the perfect option for those doing Dry January who are thirsty for a pint.
“It’s also important to remember that pubs are more than just places to drink. They now serve upwards of one billion meals a year, so anyone participating in Dry January can still enjoy a visit to their local for food and a non-alcoholic beer.”
ENDS
[1] BBPA sales data
[2] Prediction based on BBPA sales data
[3] YouGov Poll, for more info see: https://www.standard.co.uk/
[4] Additional alcohol-free beers, as well as low-alcoholic beers for those who wish to moderate their alcohol consumption, can be found in the notes to editors section below.
For further information, please contact:
Nick Lawrie, Digital Communications Manager: 020 7627 9156/ 07824 359 013
Adam Beazley, Communications & Campaigns Officer: 020 7627 9155 / 07507 836 708
Notes to editors:
The British Beer & Pub Association is the leading body representing Britain’s brewers and pub companies. The Association is more than a century old and was originally founded as the Brewers’ Society in 1904. Our members account for some 90 per cent of beer brewed in Britain today, and own around 20,000 of the nation’s pubs.
More non-alcoholic beers to try in Dry January:
Cobra Zero, Alcohol Free
Cobra Zero is an alcohol-free beer with the same smooth, rounded taste characteristics you’d expect from standard Cobra. Malty notes and cereal grains give it a yeasty, lasting flavour, combined with a prevalent hop presence.
Carlsberg 0.0%, Alcohol Free
Refreshing with a crisp hoppy bite, Carlsberg 0.0 is everything you’d expect from a well-balanced Pilsner…just crafted to contain zero alcohol, and half the calories of our regular Pilsner.
Beck’s Blue, Alcohol Free
Beck’s Blue is a light, crisp and refreshing non-alcoholic alternative to beer, with no compromise on taste. Golden in colour, it is a classic German-style pilsner lager with over 140 years of heritage.
Low-alcohol lagers and ales for those looking to reduce their drinking:
Adnam’s Ghost Ship, 0.5%
Adnam’s Ghost Ship is brewed with pale ale, rye crystal and cara malts, using citra and a blend of other American hop varieties, to create hauntingly bold citrus flavours. The beer has a lemon and lime aroma that perfectly complements the aromatic tastes of spicy Thai and Indian foods.
Low Alcohol Old Speckled Hen, 0.5%
Crafted by the master brewer of ‘Old Speckled Hen’, this refreshing low alcohol beer is brewed with fine ingredients to deliver taste and aroma evocative of the nation’s favourite premium ale but at 0.5% ABV.
Brooklyn Special Effects, 0.4%
Special Effects gets its bready sweetness from a blend of pale caramel, and dark roasted Munich malts, and its surprising nose from dry-hopping with Mosaic, Citra and Amarillo hops – a technique rarely used in alcohol free brewing. It tastes just like a regular beer, but therein lies the special effect: it’s not.
Lucky Saint 0.5% Unfiltered Lager
Lucky Saint is born of Bavarian spring water, pilsner malt, Hallertau hops and a single-use yeast. Featuring ‘biscuity’ malts, it has a smooth, citrus hop finish.
Nirvana Hoppy Pale Ale, 0.5%
A go-to beer for everyday drinking, this pale ale uses chinook and cascade hops to deliver refreshing, light citrus and floral aromas and a dry, bitter finish.