Earlier this year, The Seeing Dogs Alliance announced a partnership with The Brunswick Brewing Company to create a special ale, Double Vision, sales of which deliver vital funds to The Seeing Dogs Alliance and support its critical work to increase the availability of seeing dogs across the UK.
Double Vision, sold out in the first week, and has encouraged Liam Flynn, chair, of The Seeing Dogs Alliance to call for more Derbyshire pubs to stock this delicious beer. Double Vision, is a golden 4.4 per cent, hopped with Rakau from New Zealand plus Idaho 7 and Simcoe from the U.S. 10p from each pint sold is donated to the charity to help combat the current shortage of seeing dogs and the urgent need of thousands of visually impaired people across the UK.
Liam Flynn says, “Our launch of Double Vision went better than expected, showing how awesome the beer itself is, but also how supportive the customers, staff and landlords of Everard pubs and Inns have been in promoting the great cause that drinking Double Vision supports.
“If we can encourage more pubs across the Midlands to stock Double Vision, we can raise more money to help us in our work, which is so critical now.”
Pubs currently confirmed to sell ‘Double Vision’ include:
- Brunswick Inn, Derby, Derbyshire
- Dead Poets Inn, Holbrook, Derbyshire
- 189 bars, Allestree, Derbyshire
- Talbot Taphouse, Ripley, Derbyshire
- Seven Stars, Rugby, Warwickshire
- Gatehouse Tavern, Coventry, Warwickshire
- Selected pubs within the Everards of Leicestershire estate
If you are a pub owner, landlord or customer that would like to help us raise more money, to train mores dogs by drinking Double Vision, please contact us here. (insert contact details)
For more information about The Seeing Dog Alliance, visit seeingdogs.org.uk or for the Brunswick Brewing Company and to enquire about stocking Double Vision, visit brunswickbrewingcompany.co.uk.
-ENDS-
*Liam Flynn is available for interview to discuss this exciting initiative, the role of the Seeing Dogs Alliance and the desperate shortage of seeing dogs.*
Editors’ notes
Training a Seeing Dog for someone is a two-year process and costs approximately £20,000. The Seeing Dogs Alliance has it down to an art, but a lack of funding is all that stops us meeting the growing need for dogs.
More than two million people are estimated to be living with sight loss in the UK, and every day 250 people start to lose their sight. This is equivalent to one person every six minutes.
Contact: Ally Warren, Ally.Warren@sirencomms.com
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