Toast Brewing launches a ground-breaking new “Living” beer tap to celebrate the launch of their Rise Up Lager in Star Pubs.
Toast, the beer brand that brews using surplus bread, is offering punters the chance to experience the outdoors inside their local. The B-Corp certified brewery is treating selected lucky pub-goers to a unique experience – with a pint poured from the world’s first “living” beer fount.
HEINEKEN is supporting Toast in their mission, and as part of this commitment, they are currently trialling Toast beer at selected locations within their pub business, Star Pubs. Toast’s Rise Up Lager will be available on draught in select pubs from May.
Toast is a craft brewery that uses surplus bakery bread to brew its beers, with all profits going to environmental charities. Toast has been working with HEINEKEN since 2022 as a strategic investor, focussing on research and development, as part of HEINEKEN’s net zero ambitions.
Lawson Mountstevens, Managing Director, Star Pubs says, “We are thrilled to partner with Toast, an innovative and exciting brand, to trial the ‘living fount’. It is an eye-catching initiative that will get beer drinkers talking over their pint, and brings the topic of sustainability literally to the bar. ”
Rob Wilson, Co-founder of Toast says: “It symbolises our commitment to a greener, brighter future and is part of a campaign, “Nature’s Taking Over” – merging the joy of beer-drinking with the call to environmental stewardship. We’re thrilled to announce this long-awaited launch for Toast. Collaboration has always been key to our strategy for achieving change, and we’re excited to be able to scale our work with this launch into Star Pubs.”
–ENDS–
For more information or to arrange interviews please contact:
Toast’s Marketing and Communications Manager Kristen Fuller on kristen@toastbrewing.com.
Notes to editors:
About Toast Brewing: Toast is a craft brewery that uses surplus bakery bread to brew its beers, with all profits going to environmental charities. Food production is the biggest contributor to climate change and biodiversity loss but one third of all food is wasted.
They’re here to change that. Toast is a social enterprise and a Certified B Corp.
Toastbrewing.com | #RaiseAToast with @toastale on Twitter | @toast.brewing on Instagram | Facebook | LinkedIn
The “Living” Beer fount is rolling out across the country and can be experienced at outlets across London, Bristol and Brighton soon.
For more information or to arrange interviews please contact:
Toast’s Marketing and Communications Manager Kristen Fuller on kristen@toastbrewing.com.
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