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4th March 2015

THWAITES HOP AHEAD AS CRAFT SHIFTS FURTHER INTO MAINSTREAM

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Award winning Lancashire brewer Daniel Thwaites has won three new listings for its 13 GUNS and LIL BEWDY brands as the growing craft beer market continues to widen its appeal and availability.

 

13 GUNS 330ml can, a 5.5% American-style IPA won Silver at the Indie Beer Can awards last year and will now be available nationally in selected TESCO and Morrisons stores from March. Meanwhile LIL BEWDY, a new 4.2% pale ale brewed with Australian hops, will also feature alongside 13 GUNS in Morrisons stores but in 330ml bottle.

 

Commenting on the listings, Lee Williams Head of Marketing at Daniel Thwaites said: “We won an array of awards for our craft ales last year, so to start to see these accolades being recognised with three new listings is very pleasing indeed. Most have forecasted this growing demand for craft beers but the speed of the move into a more mainstream environment has probably surprised a few people.”

 

Last year was a seminal year for 13 Guns – its distinctive American hopped flavours with piney, resinous notes having received critical acclaim from beer reviewers from day one. A feature in the prestigious drinkers’ bible ‘1001 Beers You Must Try Before You Die’ was followed with the beer winning Label of the Year at the International Beer Awards and two awards at the International Beer Competition.

 

For more information on Thwaites visit www.danielthwaites.co.uk

 

-ENDS-

 

For further information please contact:

Marie Lees: 0113 237 2832, mob 07713393581,

mlees@goodrelationsregional.co.uk

Eleanor Byrne: 0113 2372826ebyrne@goodrelationsregional.co.uk

Claire Grew: 0113 2372825, mob 07786 091987cgrew@goodrelationsregional.co.uk

 

About Daniel Thwaites

Daniel Thwaites is the North of England’s major independent family brewer. Founded in 1807, Thwaites has a rich heritage providing welcoming hospitality and award-winning beers that are brewed with skill and care from the highest quality ingredients.

 

Thwaites owns an estate of over 300 pubs, a small but growing group of characterful coaching inns and six four-star full service regional hotels and spas, which trade under the Shire Hotels banner.

 

In addition, Thwaites supplies a full range of drinks to many independently owned pubs, clubs and restaurants in the North of England and beyond and a wide range of bottled beers to most major supermarkets.

 

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