New bespoke dispense font with hand-cast eagle lands on London’s bars
“We are so excited to get these three new beers in drinkers’ hands. They combine bold hop flavours with classic Truman’s drinkability and are brewed with passion in the heart of East London,” commented James Morgan, re-founder of the Hackney Wick brewer. “We wanted to bring the same quality to keg that we do to cask and have invested in the very best equipment to ensure that we preserve all the flavours and aromas of the top quality malt and hops we use in every brew. With drinkers across the UK looking to experiment outside the usual bland beer brands, our new range provides them with exciting, modern flavours all backed with the Truman’s promise of drinkability, quality and consistency.”
The full range of beers:
Truman’s Pale (4.1%): A hop forward Pale Ale, brewed with zesty hops from New Zealand – it brings bags of fresh citrus flavours and bold hop aromas. True refreshment.
Skylark (3.9%): A superbly drinkable golden ale with a rich hoppy aroma. Packed with flavours of tangerine and orange zest with a crisp, refreshing finish. Think fresh fruit in a glass.
Roller IPA (5.1%): A full-on IPA, brewed with the punchiest of hops from the US and Australia. Deep gold in colour, it’s full of tangy tropical flavours with a bitter-sweet grapefruit finish. An IPA to keep rolling back for.
In addition, regular specials and one-off brews will join the new keg range.
“The new beer font to accompany the beers is absolutely spectacular and has been a labour of love for us. Each eagle has been individually hand crafted – it’s a true work of art. The new font ensures every pint is delivered in true Truman’s style. We already have a waiting list to get these installed in pubs and are making them as fast as we can – which for a hand-crafted product like this takes time!” Morgan added.
Traditional bronze foundry Louis Lejeune, was originally founded in 1910 and with its deep London heritage makes it a natural partner for Truman’s. World famous for producing “car mascots”, Lejeune individually casts each eagle in bronze, before it is finished in chrome. The eagle design is based on a traditional car mascot – the Alvis crested eagle.
All three beers are available directly from Truman’s from late September and are backed with a full range of POS and in-pub activity. Watch out for the regular “Eagle has Landed” promotions where Truman’s staff will be proudly pouring free beer from newly installed fonts at local pubs for lucky drinkers. Follow Trumans on Twitter (@trumansbeer) or Facebook (/trumansbeer) for full details, or visit www.trumansbeer.co.uk.
Notes:
Truman’s
Truman’s, the legendary East London brewer, was re-founded in East London’s Hackney Wick in 2010. Brewing an exceptional range of cask and keg beer, it has rapidly become a firm favourite in London’s finest pubs.
Founded in 1666, Truman’s was once a heavyweight of British brewing – by the late 1800s it was the world’s largest brewer. It fell victim to the merger mania of the 70s and 80s, after which the pubs were sold and the brewery closed. The company was revived in 2010 with the intention of making Truman’s a great name in brewing once again.
An initial investment of £1million saw the company re-establish its roots in Hackney Wick, just a stroll down the Roman Road from the original brewery in Brick Lane.
Louis Lejeune
The name Lejeune has been synonymous with first class bronze founding for the best part of 100 years. Established in 1910 as AE Lejeune (AEL) by Emil Lejeune and his wife Augustine, the company concentrated on small ornamental bronzes, decorative architectural fittings and, with the spread of the automobile, car mascots. Emil’s son, Louis took over and renamed the company in 1933.
Louis Lejeune Ltd was run from premises in Great Portland Street until 1978, when it was bought by the sculptor Sir David Hughes. Whilst the popularity of car mascots has declined over the years, the company continues to produce bronze sculptures to the highest quality using traditional materials and techniques. Sir David’s son Timothy has been running the company since 1998.
