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13th October 2020

Trust Water launched to support the drinks industry workforce through an association with The Drinks Trust

Trust Water has been launched by hospitality experts Mark Bickerton and Richard Bailey specifically to help support those working in the drinks industry, with 100% of net profits from every bottle sold being donated to The Drinks Trust.

Both still and sparkling variants of British spring water from the beautiful Herefordshire countryside will be offered in a range of Trust Water bottles, from glass and recycled PET, to lightweight refillable aluminium. Bickerton and Bailey are urging the drinks industry to rally behind the venture to help provide care and support for colleagues through Trust Water’s association with The Drinks Trust

“People who work in the drinks industry are a resilient bunch” commented Mark Bickerton “but the sector has been hit badly by COVID-19 and we are only just starting to see how seriously this is affecting the lives of our colleagues. The Drinks Trust is always there for the industry and has provided support, care and assistance since 1886 and it is our ambition for Trust Water to make a difference to their work with those who need it most. By making a simple brand choice for Trust Water, the hospitality sector can help support its own people and help us reach our goal of raising £500,000 for The Drinks Trust in the first year.”

Trust Water is available in a range of bottles including 330ml and 500ml recycled PET, 330ml and 750ml glass and an environmentally friendly, lightweight aluminium bottle that is ideal for refilling. The label design, created by specialist drinks design agency Barlow & Co, features a ripple effect which reflects the brand ambition to create positive ripples that turn into a wave of support for workers in the drinks industry from within its own community. Further information about Trust Water and order details available from

The Drinks Trust CEO, Ross Carter added, “We are excited by the new brand that Richard and Mark have created which heralds a new approach of supporting the industry from within. With 100% of the profits being donated to The Drinks Trust, the number of lives that we can touch will be significantly increased and I hope that everyone in the industry will get behind Trust Water in a show of strength and unity. The hospitality sector continues to struggle in these extraordinary times and support from projects such as this will help our work immensely as more people turn to us needing support or assistance.”

Mark Bickerton continued, “Richard and I have worked in the drinks and hospitality sector for over 25 years and are delighted to partner with The Drinks Trust on this exciting product range. We are very proud that Trust Water truly gives back to the people who need it most and look forward to speaking to our industry colleagues who are able to support our objectives and contribute to that ripple effect.”

The Trust Water range is ideal for stocking within hospitality venues, making available for off-trade sales or for personal consumption by drinks sector staff, their family and friends. For more information about how you can help support industry colleagues please visit or contact Ben Rogers, who heads up the Commercial function, on 07747 623562 and or Mark Bickerton on 07810 633734 and

The Drinks Trust has recently announced an ‘End of Furlough Grant’ to support colleagues in the industry who have been made redundant and are facing financial hardship. For further information about the grant and other support available from The Drinks Trust, please email or call 0800 915 4610.


Notes to Editors

The Drinks Trust

The Drinks Trust is the community organisation for the drinks industry, offering support and services to help its community thrive, to upskill, to broaden their knowledge, to network and learn from one another. It will also be there to support them in challenging times, with wellbeing and financial assistance.

The team behind Trust Water  

Mark Bickerton has worked in the UK and Global drinks and hospitality sector for over 25 years holding senior sales and marketing positions for Diageo, Allied Domecq & Anheuser Busch. For the past 14 years Mark has run his own business providing consultancy, brand development and field marketing to the sector.

Richard Bailey has worked in the hospitality sector for over 25 years, running pubs, restaurants and, more recently, hotels. Being the fifth generation of his family to work in the sector, he is passionate about the industry and has collaborated with Mark Bickerton to support it through this new line in bottled water.

Ben Rogers, who heads up the Commercial Team, has a passion for the Hospitality Industry which has been gained from working in the Sector for over 15 years, holding positions which vary from operations, repositioning, business development, mergers & acquisitions to consultancy. Besides operating in the UK, Ben has built a network of high-level contacts and agents throughout the world, especially in Europe, USA, Middle East, India and Australasia.

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Press Release from Kate Hempsall of behalf of Trust Water

For media queries contact:, +44 (0)7534 190241