Vocation Brewery Unveils Summer Keg Range to Help Pubs Drive Footfall and Trade Up

Yorkshire-based independent brewer Vocation Brewery is helping pubs and bars make the most of the summer trading season with a new range of bold and flavourful beers. Available on draught in keg format, the new beers are crafted to help venues differentiate their offer and drive trade-up.

Rolling out from May and throughout the summer months, the lineup spans a mix of refreshing, sessionable styles and more expressive, hop-forward beers – giving operators the flexibility to cater to a wide range of tastes and occasions.

Chris Mitchell, Marketing Manager at Vocation Brewery, said: “Summer is a key moment for pubs, with longer days, footfall-driving sports fixtures and more frequent social occasions. As both a brewer and an operator of our own Vocation & Co. bars, we see first-hand how expectations are shifting. Drinkers are balancing moderation with a willingness to trade up – they want beers that feel worth the spend. Seasonal beers play an important role here, and independent brewers can really add value by bringing innovation, flavour and variety.”

Expressive & Hop-Forward Styles (available now)

• The Surrealist (5.5% ABV Belgian Witbier): A fresh, Belgian-style witbier with bright citrus from orange peel and coriander, layered with grapefruit, lime and subtle herbal hop character. Fermented with classic Belgian yeast for delicate clove and bubblegum nuances, finishing crisp, light and refreshing.

• Dry Humour (6% ABV Brut IPA): A bright, bone-dry Brut IPA with a crisp, sparkling finish and a sharp gooseberry twist. Nelson Sauvin, Hallertau Blanc and Citra hops bring white wine character, citrus and soft tropical notes.

• Tiger Trail (5.5% ABV India Pale Lager): A bright India Pale Lager fermented with classic lager yeast, with a dry hop of Mosaic, El Dorado and Citra delivering bold mango, pineapple and citrus character.

• The Lure (6% ABV NEIPA): A hazy New England IPA with Mosaic, Citra and Galaxy hops bringing waves of tropical fruit, balanced by bright grapefruit and zesty lime.

Sessionable & Lower ABV Beers (available from June)

• Mini Monster (3% ABV Table Beer): Soft, hazy table beer bursting with tropical flavour – light and creamy with grapefruit, lemon, passionfruit, pineapple, peach and lychee.

• Hop Giant (4% ABV Hazy Pale Ale): A bright, hazy pale ale with Krush, Bru-1 and Motueka hops delivering juicy citrus, tropical fruit and fresh lime zest.

Occasion-Led Summer Releases (from June through to August)

• Extra Time (4.8% ABV Extra Pale Ale): Timed for the 2026 Football World Cup. Modern hops deliver juicy pineapple and tropical fruit, with Idaho 7 bringing soft apricot and stone fruit, and Elani hops adding zesty orange, tangerine and lime.

• Kiwi Horizon (4.3% Extra Pale Ale): A hazy New Zealand Extra Pale – Nectaron, Riwaka and Motueka hops deliver lush passionfruit, ripe peach and intense lime zest, finishing with a crisp grapefruit snap. Timed for International Beer Day (7 August).

• Kobo Bloom (5.8% Sake Yeast IPA): An ultra pale ale fermented with sake yeast, with El Dorado, Calypso and Nelson Sauvin hops layering sweet pineapple, juicy watermelon and crushed green grape. Rice and chit malt lend a clean, silken mouthfeel. Also timed for International Beer Day.

Rob Beck, Head Brewer at Vocation Brewery, said: “With this summer range, we’ve focused on balance and drinkability alongside flavour. Each beer is designed to stand out, but also to work in a real pub setting – whether that’s a refreshing pint in the sun, or something a bit more expressive for those looking to try something new.”

The summer beers are available to pubs and bars nationwide direct from Vocation Brewery and via selected regional and national wholesalers, and will also feature across the brewery’s own Vocation & Co. bars in Manchester, Halifax, Sheffield and Hebden Bridge. High-resolution images are available at this Google Drive link.

Notes to Editors

Consumer research conducted by 3Gem via an independent online survey of 2,000 UK adults aged 18+, on behalf of Vocation Brewery, between 28 November and 2 December 2025.

About Vocation Brewery

Vocation Brewery was founded in 2015 by John Hickling from its home high on a hill above Hebden Bridge in Yorkshire. Now brewing over 10 million pints a year, the brewery produces a breadth of beers including exemplary IPAs, pale ales, stouts and barrel-aged beers. Alongside filling fridges across the globe, beer lovers can enjoy Vocation’s craft beers in its own Vocation & Co bars in Hebden Bridge, Halifax, Sheffield and Manchester. Beers are available via the brewery’s website and are stocked in Tesco, Sainsbury’s, Asda, Morrisons and Amazon. For more information visit www.vocationbrewery.com.

For more information:

Fiona Taylerson, Fairways Communications

Email: fiona@fairwayscommunications.co.uk | Tel: +44 (0)7775 926903

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