WEST, Glasgow’s favourite independent brewery, has launched NIX, a new brand of alcohol-free beer. Bavarian for ‘nothing’, NIX launches UK-wide with WEST pitching it to several supermarket chains.
Offering two different beers – NIX lager 0.0% ABV and NIX wheat 0.0% ABV – the new brand aims to shake-up the growing alcohol-free beer market with a superior product range that really does pass the taste test with flying colours.
WEST founder Petra Wetzel said: “The major problem with alcohol-free beer to date has been that it usually tastes like wet cardboard. NIX tastes much much better than that!
“Whilst NIX lager is cool, crisp and clean-tasting, NIX wheat is fruity and refreshing. Both represent the perfect blend of our Glaswegian heart and German head and both are a natural extension of our adherence to the Reinheitsgebot of 1516; the German purity law which prescribed the use of only barley, hops, yeast and water in beer making. No chemicals. No preservatives. No artificial flavours. Now no alcohol.”
The first brew run of NIX will extend to 74,000 bottles.
WEST operates a full production brewery and is home to a stylish beer hall and restaurant with a beer garden overlooking Glasgow Green. WEST brewery, bar & restaurant is open seven days a week.
For more information on WEST Brewery, please contact Petra Wetzel on
Date: 4th February 2016
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