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31st July 2015

Williams to take over reins at Butcombe


Butcombe Brewery has appointed Geraint Williams as Managing Director, taking over from Guy Newell this autumn.

Mr Williams will have responsibility for Butcombe’s sales, distribution and brewing operations in the UK. He is a highly respected member of the industry and moves to Butcombe after ten years with Carlsberg UK, where he is currently National Account Manager with a strong track record in the West Country and South Wales free trade, wholesaling and national accounts business.

He is very familiar with Butcombe Brewery and also the Liberation Group’s Channel Island business, having managed the company’s account for the past six years. Mark Crowther, Chief Executive of Liberation Group who own Butcombe Brewery said, “I am very pleased to welcome Geraint into my senior management team, to help us drive forward with our longer term ambitions in the UK. I must also pay tribute to Guy Newell. Guy has made an enormous contribution to Butcombe Brewery and to the wider industry and we wish him well in his retirement.”

The appointment of Geraint is another significant hire for Butcombe and Liberation Group. Earlier this year the company announced the appointment of Stuart Howe as Director of Brewing. Ends 

Issued on behalf of Butcombe Brewery by ORCHIDContact Allan Watts

T: 01534 888994 M: 07797 734735 E: 

Photograph shows Geraint Williams 

Notes to editors

In 2005, Butcombe constructed the largest new-build brewery in the UK for the past 35 years and prides itself on being one of the most efficient and energy-conserving breweries in the UK. It is capable of producing 50,000 barrels of beer a year.

Butcombe’s core range of cask-ale beers includes: Butcombe Bitter, Adam Henson’s Rare Breed Pale Ale and Butcombe Gold as well as a range of seasonal and World Beers.

There are 32 people in the team at Butcombe – 18 in production and distribution, and 14 covering all other aspects of running the brewery and a 19-strong managed pub estate. Long Ashton Cider Company is a wholly owned subsidiary of Butcombe Brewery Ltd which produces two highly successful brands, Ashton Press Cider and Ashton Still Traditional.

Butcombe was acquired by The Liberation Group in 2014.

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