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18th April 2018

Wimbledon Brewery launch “Wimbledon Ale” for M&S

• New ale brewed ‘with notes of elderflower’ on shelf from April 2018
• Exclusive to Marks & Spencer
• Master Brewer Derek Prentice oversees this latest addition to the Wimbledon range

Wimbledon Brewery are very pleased to announce the launch of Wimbledon Ale, brewed exclusively for Marks and Spencer. The ale, which is flavoured with elderflower, is designed for refreshing summer drinking.

Master Brewer Derek Prentice, who oversees the brewing operations at Wimbledon, says
“We’ve been delighted to make this beer especially for Marks and Spencer. It’s based on a golden ale, brewed with Maris Otter malt and oats along with northern and southern hemisphere hops. In the late hopping stages of the brew we added whole elderflowers; this just adds very subtle elderflower notes to really round out the character of the beer.”

Michael Wallis, M&S Beer Buyer, says:
‘Wimbledon Ale is one of a number of own-label cans that we have added to the M&S range this Spring as we continue to look for great British beers and ciders to offer our customers. Brewed in SW19 by Wimbledon Brewery, the brewery prides itself on combining the best of ingredients and craftsmanship and this marries with what we are looking to offer our customers at M&S. Light and citrussy with elderflower aromas, we hope that this beer will be a big hit this summer.’

Wimbledon Ale is on shelf now in 600 Marks and Spencer Food stores, price £2 per can.

Wimbledon’s range of bottled and canned beer are also available in 82 M&S stores in and around the London area. These are

Quartermaine IPA 6.2%
Tower Pale Ale 5%
Gold Lager 4.8%

Bravo American Pale Ale 5.5%

Notes for Editors
Wimbledon Brewery
Wimbledon Brewery, founded in 2014, pays tribute to the illustrious brewing history of the area. Its philosophy is to follow the best English brewing traditions, using the finest brewing ingredients and outstanding brewing expertise to produce beer for the discerning drinker, who appreciates the subtleties of great craftsmanship.

From its modern brewhouse base in London SW19, and under the stewardship of Master Brewer Derek Prentice, Wimbledon Brewery produces a range of well-balanced ales and lagers which reflect the very best ingredients and methods both traditional and modern which go into their making.

Further information:

Ben Smith

+44 7876 835 752