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24th September 2017

Winners announced at The Beer and Cider Marketing Awards 2017


The winners of The Beer and Cider Marketing Awards 2017 were announced at a packed Old Truman Brewery in London on 21 September.


The awards, in their third year, recognise the very best in beer and cider marketing and were boosted by a record number of entries and attendees on the night.


The winners are as follows:


Best Corporate Social Responsibility
Winner: Brewgooder


Highly Commended: Heineken/Cow

Best Integrated Campaign
Winner: Wainwright Golden Ale – Find Your Mountain


Highly Commended: Tennent’s Lager with Wire Media



Best Broadcast Advertising Campaign
Winner: Charles Wells with Bombardier

Best Business to Business Campaign
Winner: There’s a Beer for That – Britain’s Beer Alliance


Highly Commended: Molson Coors





Best Innovation
Winner: Toast Ale


Highly Commended: Hogs Back Brewery


Best Event
Winner: Camden Town Brewery


Highly Commended: Pilsner Urquell

Best Branding / Design
Winner: Camden Town Brewery


Highly Commended: North Brew Co.

Best Merchandise
Winner: Shepherd Neame with Whitstable Bay


Highly Commended: Camden Town Brewery and Young’s Pubs

Best Online Marketing
Winner: Tennent’s Lager with Bright Signals


Highly Commended: Budweiser Budvar

Best Print Advertising Campaign
Winner: There’s a Beer for That – Britain’s Beer Alliance

Best New Launch
Winner: Hop House 13 Lager / Diageo

Best Sponsorship
Winner: There’s A Beer For That – Britain’s Beer Alliance




Best PR  Campaign
Winner: Kronenbourg 1664



Best Targeting of Alternative Markets


Winner: Edinburgh Beer Factory with Paolozzi Lager


Highly Commended: Autumn Brewing Co.



Best Beer Marketing of the Year:


Camden Town Brewery



Best Cider Marketing of the Year:


Winner: Kent Cider Company



Beer: Outstanding Individual Achievement:


Jane Peyton



Cider: Outstanding Individual Achievement:


Gabe Cook



Grand Prix 2017:


Camden Town Brewery



The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.


The chairman of judges and co-founder of the Beer Marketing Awards, Pete Brown, said: “What a year! The introduction of cider to this year’s awards made the judging process even more fascinating than usual. There was some truly great across the board, but our winners delivered a masterclass in assured brand building with genuine passion for beer at its heart.”


Matthew Clark and their Boutique Beers range are lead sponsors of the event, Justin Wylde, Category Manager – Beer, Cider and Soft Drinks at Matthew Clark, said: “As headline Sponsor for the 3rd year we are thrilled to be sponsoring an event that showcases the creative talent in the industry, celebrating the marketing of so many great brands delivering awareness and experiences that are world class.”



Other supporters include: Matthew Clark Boutique Beers, THEM that CAN, Pub18, Britain’s Beer Alliance – There’s A Beer For That, Fleet Street Communications, Kegstar, vektor, Vigo, We are Spectacular, BII, the ALMR, SIBA, The Morning Advertiser, Original Gravity Magazine, Serious Pig, Nurture Drinks, Vigo and Dark Star Brewing Co.


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