Woodforde’s Brewery, the award-winning Norfolk-based brewery, has announced today that it is rebranding by linking with the legacy of Norfolk’s favourite son, and one of Britain’s greatest military heroes, Admiral Lord Nelson.
In the seventeen months since directors James Hughes and Nick Dolan took on the business, they have widened the reach, distribution and profile of Woodforde’s and its brands, including reviewing its corporate identity.
The new identify incorporates a Nelson silhouette which represents Norfolk, known as ‘Nelson’s county’. Nelson is one of Britain’s most heroic and recognisable figureheads and noted for brave and inspirational leadership, most famously at the Battle of Trafalgar.
For Woodforde’s, Nelson represents its heritage, provenance, great character and one that delivers and expects the best.
James Hughes, Woodforde’s Chief Executive says, “We wanted to develop a strong identity for the vibrant beer market. We have built a loyal following across the region and this new contemporary look which includes the Nelson silhouette has its roots in Norfolk. The rebrand is integral to our strategy to build an even stronger national profile and replaces the Norfolk boat.”
James Hughes and Nick Dolan, Chief Operating Officer, have increased the Woodforde’s team by fifteen per cent as well as acquiring the pub adjoining the brewery, ‘The Fur and Feather’.
There has also been substantial investment in expanding Woodforde’s range and beer styles including keg, can and the development of a new lager.
Nick Dolan, comments, “The beer sector is constantly innovating and the competition for space on-shelf and behind the bar is tough. We intend to ensure that Woodforde’s is well-placed to battle for a deserved prime position by ensuring our brands stay relevant in taste, style and design”.
To mark the rebrand the Brewery has sponsored the Nelson and Norfolk exhibition at Norwich Castle Museum which runs until 1st October 2017. Woodforde’s website re-launches today visit: https://www.woodfordes.co.uk/ There are also plans for a programme of events, partnerships and sponsorships to support the national drive for Woodforde’s and its brands.
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Notes to Editors
- Woodforde’s Brewery was founded in 1981 and operates from its brewery and pub site in the village of Woodbastwick, near Norwich.
- Woodforde’s Brewery is the largest brewer in Norfolk.
- The Brewery has won over fifty nationally recognized awards including two Champion Beers of Britain (Wherry and Norfolk Nog), as voted by CAMRA.
- Woodforde’s is one of only 4 brewers to have received this award twice.
- Of the fifty national awards twenty-six have been first place as well as winning an array of regional and category awards.
- Led by Woodforde’s Head of Marketing, Natalie Douglas, the new corporate identity was developed by Lee Nash of Norwich based Ark agency and Alex Hirst of The Hoxby Collective.
- Woodforde’s has two operational brew houses with a 30 barrel and 60 barrel capacity.
- There are six beers in the core cask range: Wherry; Reedlighter; Nelson’s Revenge; Norada; Bure Gold and Norfolk Nog.
- There are five beers in the 2017 seasonal range: West Coast Wherry; Red Admiral; Tundra; Flagondy and Tinsel Toes.
- Wherry, Bure Gold, Nelson’s Revenge and Norfolk Nog are available in 500 ml bottles. Reedlighter and Norada are available in 330 ml bottles.
- Belinda Jennings is Head Brewer of Woodforde’s and a Master Brewer.
For further press information contact:
Gill Shaffer
Mint Communications
Mobile: 00 44 (0) 7958 989124
Date of Issue: 4th September 2017