Zapaygo, one of the UK’s leading order and pay apps, has been announced as the mobile ordering partner of the Night Time Industries Association (NTIA).
Operating nationwide, Zapaygo has long supported the late-night and hospitality industries. It works with many businesses, large and small, and last year, throughout one of the most challenging years on record, Zapaygo helped countless venues ensure they are strategically poised to bounce back, enhancing customer journeys.
A recent survey commissioned by Zapaygo, found that 63% of hospitality businesses said they saw their mobile order and pay system as strategically important to the growth of their business. The survey also showed that pubs, bars and stadiums were most likely to agree that customer satisfaction levels had risen since introducing a mobile order and pay system. In terms of customers and users, Zapaygo found that 76% of respondents preferred to order and pay from their table versus going to a bar and 67% said they were likely to continue using them into the future.
Elliot Hall, Founder and CEO of Zapaygo, said: “Our partnership with NTIA is a natural fit for us. Zapaygo is already helping many venues and hospitality businesses to drive excellent customer service and connect with more people. We are witnessing how technology is being embraced in every aspect of life. There has been a shift in how people interact with late night venues, and we are right there with them. From being more convenient and more efficient, to being safer and more hygienic, there are a multitude of reasons why order and pay apps, such as ours, are becoming increasingly popular.
“Our partnership with NTIA is a unique opportunity for both parties to work together to share expertise and experiences. We are both focused on ensuring the late-night industry flourishes and venues are able to better their customer experiences in the future.”
The NTIA promotes the unique contribution of the night-time industry to the UK. It is the voice for the sector and works to increase awareness and understanding of its contribution and benefits. It seeks to influence the decisions of policymakers and ensure that the night-time economy continues to flourish, supporting regeneration, creating jobs and enhancing the UK’s international reputation
Michael Kill, CEO of NTIA, said: “We are extremely excited to be partnering with Zapaygo as our[exclusive] mobile ordering partner, and with the pandemic heavily influencing the dynamics around ordering, it’s great to partner with a company which has an inherent background within our sector and a desire to help us bounce back stronger.”
This partnership will also give all NTIA members, including its 7000 venues, discounts on sign up fees for Zapaygo and will see it becoming the app of choice at all NTIA events.
NOTES FOR EDITORS
Zapaygo is a lifestyle application that allows consumers to order and pay for food, beverage and merchandise to be delivered to seats or be collected. Zapaygo’s main focus is to service the hospitality, sports, and leisure market, of which it has some exclusive corporate partnerships.
Over the year’s payments have gone from cash, to card, to contactless to ordering via a phone. Zapaygo plans to unify the ordering, serving and payment experience and remove the need for dozens of apps, enriching consumer’s lives and changing habits for good.
Zapaygo connects the dots between payment service providers, merchants, electronic points of sale and consumers, to create a seamless payment experience and is a B-2-B-2-C data marketing business. Zapaygo is not only for food and beverage, but it can also be used in any instance there is an order or payment: retail, wholesale, paying for services via app, phone or web and pre-order for a date in the future.
The NTIA is a Trade Association and Membership Organisation that promotes the unique contribution of The Night Time Industry in the UK and internationally.
- Ensuring that the public discussion about the benefits to the UK – and internationally – of the Night-Time Industry is clearly understood across society.
- Championing the enormously successful entrepreneurs who make Britain one of the most exciting international destinations for tourists.
- Challenging the unfair treatment and attitudes currently being imposed upon the Night-Time Industry.
Press release from Zapaygo