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16th March 2015

Zephyr launched by Truman’s

ZEPHYR - 2015

First new permanent beer since launch of Hackney Wick brewery


Truman’s, East London’s beer since 1666, has launched a new addition to its permanent cask beer range – Zephyr, a 4.4% hoppy “Pacific Pale Ale”. It joins Runner and Swift as part of the Foundation Range at Truman’s.


“This is the first permanently available beer we have launched since we opened the new brewery in 2013,” commented James Morgan, re-founder of the Hackney Wick brewer. “We knew our next permanent beer had to be something special and have been waiting to find a recipe we were really excited about before launching it. When we tried this combination of new Australian hops, we knew straight away that we had found it. We’re delighted with the beer and can’t wait for drinkers across London to try it.”


Rose gold in colour and packed full of juicy Australian hops (Ella, Summer and Vic’s Secret), Zephyr is bursting on the nose and palate with ripe melon, apricot and pineapple. A pithy grapefruit finish with fragrant floral undertones is balanced by a caramel sweetness from the malts.  Despite the hop forward flavours, Zephyr is still extremely sessionable at 4.4% ABV.


Backed with a striking new pump clip design and complementary POS, Zephyr is hitting pubs this week. It’s the perfect greeting to spring as the westerly ‘zephyr’ breezes (which blew the sailing boats to Australia in days bygone) bring back the warm air and sunshine to our shores.

Truman’s is running a “Zephyr Roadshow” throughout March. Free samples, prizes and general beer chat with the Truman’s team can be found at the Water Poet, E1 (18th March), Anglesea Arms, SW7 (19th March), Roebuck, SE1 (24th March) and Adam & Eve, E9 (26th March).


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For images, info and further quotes, please contact Jack Hibberd at or on 07985 220 318.



Founded in 1666, Truman’s was once a heavyweight of British brewing – by the late 1800s it was the world’s largest brewer.  It fell victim to the merger mania of the 70s and 80s, after which the pubs were sold and the brewery closed.  The company was revived in 2010 with the intention of making Truman’s a great name in brewing once again.

An initial investment of £1million saw the company re-establish its roots in Hackney Wick, just a stroll down the Roman Road from the original brewery in Brick Lane. In August 2013, the first beers brewed in London for 24 years were delivered to the Capital’s pubs.

The team has also recovered the original yeast strain – ‘the beer’s soul’ – that was used at the Brick Lane brewery in its heyday.  Preserved in liquid nitrogen since 1958 at temperatures of
-196c, the yeast ensures that the beer produced is authentically Truman’s.