Originally written for publication in the Leicester Mercury in 2016, this article summarised the rise of the Leicestershire micropub and detailed my top 5.
Guild Member Profile
- Food & drink writer, PR & Marketing for independent F&B businesses, Content creator, 360 degree photographer
What is the one thing you'd like to tell visitors to the Guild's website?
Jack of all trades
- Ten years of food and drink blogging as The Extreme Housewife
- Three years of freelance food and drink writing for local press
- Regular contributor to food and drink debates on BBC Radio Leicester
- Deliver beer and wine tastings and food pairing sessions, including the tour and tasting offer at Rothley Wine Estate where I have been a volunteer for three years
- Two years of running Thirst Media, a creative agency that offers content creation, marketing and PR, photography and graphic design. We work with a range of small businesses including a number of breweries, pubs and bars
Currently working my way through WSET (Level 3 starts in October 2018) and then I will be turning my attention to beer qualifications. Follow my journey moving beyond the realm of Enthusiastic Amateur.
What you can offer as a writer/beer lover?
I love beer because of the people it brings me into contact with. Passionate microbrewers, dedicated landlords, and enthusiastic regulars. I despair when we are told that Britain has no food culture, because our heritage in beer is unsurpassed. So I am dedicated to communicating what is great about beer to the wider public. Flavours, innovation but also fantastic stories deserve to be shared.
Pieces of work by Laura:
My ruminations on the Great British Beer Festival and the question of what beer festivals are for raised a lively discussion on the CAMRA forums!
I have been creating content for Old Sawley Brewing Company since the end of 2017 through my creative agency, Thirst Media.
Although I have never formally been part of the Tryanuary campaign, I have always been a strong supporter and this is evidenced through my Twitter feed.
Via Twitter I organised the only Leicestershire Tryanuary event, a Tweet-up that visited a number of local pubs to taste a range of locally brewed beers.
On the back of this I was also able to secure a range of offers and discounts on local beers to encourage people to visit local venues and try our homegrown beers.