Supporting its aim to double export business year on year, Lincolnshire-based family brewer Batemans has signed an exciting new distribution agreement for Dubai, the first time its beers will be available in the Middle East.
The deal sees Batemans expand its export portfolio to nine countries across four continents, including Australia where Batemans’ full bottle range has been performing well for two years now, as well as new market Chile.
Additionally, over 40,000 pints of Batemans beer have been sent to Russia so far, in order to supply bars as far afield as St Petersburg and Moscow. Craft beer is becoming increasingly popular in Russia and there is a real demand for brands with strong tradition and brewing heritage.
Other international success for Batemans includes the exportation of their classic range beers, along with Bohemian Brews in bottle and draught, to countries including Hong Kong, Singapore, and Scandinavia. Batemans has been working exclusively with Worldwide Drinks to develop its international availability.
Stuart Bateman, Managing Director of Batemans Brewery, commented: “We are thrilled that Dubai will be getting a taste for Batemans beers, and with the continued development of our export portfolio as a whole.
“Most international markets are traditionally lager focused but, as they develop and become more mature, they are increasingly looking for something new and of a higher quality. There’s now a huge demand for darker beers and a real resurgence in people being interested in special, specific beers rather than the mainstream – largely reflecting what’s happening in the UK.”
Image caption: Stuart Batemans, Managing Director of Batemans Brewery, with a Batemans delivery headed overseas
Notes to Editors
Batemans is a family brewer based in Lincolnshire, England. It has brewed beer from its Brewery in Wainfleet since 1874, and has nearly 70 pubs in its estate, predominately based in Lincolnshire, Derbyshire Dales and Norfolk. Batemans brews five permanent cask beers, as well as a range of seasonal and speciality beers. It offers a wide selection of bottled beers, which are available to buy online and in supermarkets across the UK.
For more information, visit www.bateman.co.uk
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