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20th October 2015



 The second edition of the expo organized by Rimini Fiera in collaboration with Unionbirrai will be held in the expo centre from 20th to 23rd February 2016.

New features included a sector entirely dedicated to food.


 BEER ATTRACTION is returning. The international event organized by Rimini Fiera in collaboration with Unionbirrai and with the patronage of Italgrob, dedicated to beer specialities, craft beers, technologies, equipment and raw materials is being held from February 20th to 23rd 2016.


Following the positive experience of the first edition, for 2016, BEER ATTRACTION, the sector’s reference event in Italy, at which the entire production chain is represented, will be back with numerous new features.


Starting with the halls that will host the expo, which will be divided into three macro sectors. The first will be dedicated to BEER, the star of the expo. It will host not only craft beers, but also speciality beers, Italian regional and foreign joint stands.


Alongside the “Beer” sector, there will be TECH with plants and raw materials. This is a sector that will be greatly expanded compared to last year, with the participation of the sector’s leading companies.

The big new feature of 2016 is represented by the FOOD sector: a real expo section in its own right, with local specialities, D.O.P and I.G.P products, street food and gourmet pizza. The area will be highlighted by the participation of prestigious chefs and beer specialists.


This year, BEER ATTRACTION will be even more oriented towards trade members and precisely for this reason the reference target for the four expo days will be B2B, and importers, distributors and national and foreign wholesalers, brewery owners and master brewers, restaurateurs, pub and hotel owners on Saturday, Sunday, Monday and Tuesday will be able to see and taste the year’s newest products and network at the events dedicated to them.

A constantly evolving world with an increasing number of buffs and connoisseurs such as that dedicated to craft beers and speciality beers is also an increasing opportunity for networking between producers and end consumers, so Saturday and Sunday BEER ATTRACTION will become an “event” with admission also open to buffs and connoisseurs.

In 2016, there will also be numerous appointments, with conferences, workshops and awards and the confirmation of Beer Attraction Off, the after-expo events being held in Rimini Riviera’s trend-setting pubs and venues.



Dates: 20-23 February 2016; Organizers: Rimini Fiera SpA in collaboration with Unionbirrai; with the patronage of: Italgrob; media partners: GBI, Il Mondo della Birra; frequency: annual; edition: 2nd; admittance: from 20th to 23rd February open to trade members,  on Saturday 20th and Sunday 21st February: open to (adult-only) public of buffs and connoisseurs; hours: Saturday 20/02 and  Sunday 21/02 11:00 am – 8:00 pm; Monday 22/02 and Tuesday 23/02: 10 am – 6 pm (trade-only); business unit manager: Patrizia Cecchi; project manager: Flavia Morelli; visitor info: e-mail:; Web site: #BA2016 @BeerAttraction Facebook:



Rimini Fiera SpA communication and media relation services +39 0541744510

manager: Elisabetta Vitali; press office coordinator: Marco Forcellini;

Press office staff: Alessandro Caprio, Nicoletta Evangelisti Mancini;

media consultants: Andrea Cicchetti, MAC srl – Carlo Bozzo




Nicoletta Evangelisti

Addetta Stampa

Rimini Fiera S.p.A.

tel 0541.744510 -fax 0541.744505
Via Emilia 155 ,47921 Rimini
Codice fiscale/Partita Iva 00139440408
Capitale Sociale  42.294.067 i.v.
Registro Imprese : Rimini P.I e n. Reg. Imprese 00139440408