The Sussex-based brewer reveals its latest innovation following reveal of new VBI earlier in the year
6 August: Dark Star Brewing Co. is launching new Orbiter Best Bitter (4% ABV) this summer as part of the core cask range. Available at selected pubs on cask and via the brewer’s online shop, the brew will be also be available at London Craft Beer Festival (13-14 August) and Edinburgh Craft Beer Festival (20-21 August) ahead of nationwide rollout later this year. The introduction of the latest innovation follows the successful rollout of a new visual brand identity for the Dark Star portfolio introduced earlier this year.
Amber in colour, Orbiter Best Bitter delivers a citrus aroma with notes of caramel, boasting a rich malt forward body with a crisp clean finish full of fruit hoppiness. Orbiter Best Bitter offers a full flavoured cask beer to connoisseurs, enthusiasts of cask and craft beer, while also appealing to ale novices with its accessible flavour profile and style. This new beer taps in to the recent renaissance of Best Bitter as a beer style, and sits within the largest volume segment of cask ale (Amber) which is worth 75% of the total category.
This is Dark Star’s latest brew innovation since unveiling its new look across its core beers: Dark Star Hophead, American Pale Ale and Revelation IPA. The new brand identity now appears across on and off trade touchpoints, from bottle packaging to bar pump clips. Designed by Brighton based street artist SNUB23 and drinks design agency Thirst Craft, the new look brings the brewery forward with a modern and rebellious look reflecting its position as an innovative and progressive craft brewery that takes consumers into the Dark Star universe with each beer brough to life with a surreal space sci-fi scene.
Dark Star fans can look forward to more innovation launches, with a series of rotational and special releases landing across the year – including Skylab session IPA, Sunquake California IPA and Solar Eclipse Black IPA. These special releases, along with the core range, will be showcased at Bristol Craft Beer Festival, London Craft Beer Festival, Edinburgh Craft Beer Festival and Beer Central Festival, where Dark Star will be activating with an 8 handpull cask bar.
Dark Star Brewing Co. Head Brewer, Henry Kirk comments: “It’s exciting times here at Dark Star. We’re really happy to be brewing and sending out cask beer for pub-goers again, and to be launching a new brew in a classic style through Orbiter Best Bitter is fantastic. We know Dark Star is a brewery that many beer enthusiasts are very fond of, and we’ve taken important steps in 2021 for us to continue to establish ourselves as a spearhead for modern craft and cask beer in the UK.”
Marketing Director, Asahi UK, Sam Rhodes added: “Dark Star has a hugely important role to play in our portfolio and we’re concentrated on empowering it to reach the heights we believe it can. Cask ale in particular has been uniquely hit by the pandemic, we’re committed to ensuring this cornerstone of British beer will flourish once again and Dark Star will be at the forefront of this.”
Notes to Editors
- Orbiter Best Bitter 4% ABV (cask)
- Skylab session IPA 4.2% ABV (cask & can), Sunquake California IPA 4.8% ABV (cask & can) mand Solar Eclipse Black IPA 4.5% ABV (cask & can) will be available across selected pub venues and Waitrose & Partners stores, for limited periods.
- Dark Star Brewing Co. signed a ten-year lease at current site Partridge Green, Sussex in 2019 and is bringing further innovation to both the on and off trade through several special releases that are to be available across cask and can formats
- SNUB23 is a street artist based in Brighton and has exhibited and painted at events across the world, including Europe and Asia. https://www.snub23.com/
- Design agency: Thirst Craft https://thirstcraft.com/
About Dark Star Brewing Co.
Dark Star Brewing Co. was founded in Brighton in 1994. Now situated in Partridge Green, West Sussex, the modern craft brewer offers award winning and creative beer across the on and off trade. https://www.darkstarbrewing.co.uk/
About Asahi UK
Asahi UK is a subsidiary of Asahi Europe International and is responsible for sales, marketing and customer operations across the UK and Ireland. Asahi UK aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Grolsch, Meantime, Dark Star, Fuller’s London Pride and Cornish Orchards. The Woking based business is focused on developing quality, super premium brands and delivering commercial value in the marketplace, through a strong belief in collaboration, customer excellence and people development. For further information, visit www.asahibeer.co.uk
Press release from Asahi UK
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