American Craft Brewery, Founders Brewing Co. of Grand Rapids, Michigan, is to expand distribution in the United Kingdom. Working in partnership with speciality beer importers James Clay, beers from Founders Brewing Co. will be available on draught nationwide beginning Friday 14th March.
Both year-round and seasonal beers will be available in keg by the summer following an initial launch of Founders All Day IPA in March. “The reaction has been fantastic” comments James Clay, “there’s already a waiting list of accounts wanting to offer All Day IPA to their customers”.
John Green, President of Founders Brewing Co. said of the partnership, “We’ve been looking at export opportunities for a while now, and we’re excited to partner with James Clay in making the United Kingdom one of our first international markets.”
Developing the All Day IPA recipe was no easy task. “We recognized the need for a full-flavoured IPA with a lower ABV,” said Co-Founder Dave Engbers. “The challenge was creating a beer that had intense hop aromatics balanced with the malts without packing a big ABV punch.”
American IPA is fast becoming the beer-drinker’s style of choice, but with most coming in at a heady 6 – 9% abv often one can’t enjoy more than a couple. Founders Brewing Co. All Day IPA is an award winning American Session IPA that has been expertly brewed to keep all the flavour of its stronger cousins, but at 4.7%abv.
Orders with the brewery have been increased to fulfil the demand for this award winning session IPA. We don’t expect there to be a waiting list for long but I would advise getting your name down early to avoid disappointment. We’re also excited to be introducing other beers such as Centennial IPA and Rubaeus to the UK market later in the year.
ENDS
EDITORS NOTES
About Founders Brewing Co.
Established in 1997 by two craft beer enthusiasts with day jobs and a dream, Founders Brewing Co. has made a distinctive mark on the craft beer community by brewing complex, in-your-face ales, with huge aromatics and tons of flavour. Founders is one of the fastest-growing craft breweries in the United States, currently ranking among the top 50 largest craft breweries in the nation.
Founders Brewing Company has received numerous awards from the World Beer Cup and the Great American Beer Festival, and its beers are often rated among the best in the world by RateBeer and BeerAdvocate users. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild and the Brewers Association
James Clay are the UK’s leading importer of Craft and Specialist beers from the United States, Europe and beyond. James Clay, based in West Yorkshire, distribute to the trade nationally.
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