Fuller, Smith & Turner, the London brewer and premium pub company, is bringing back Wise Men – a seasonal beer that will also raise money for leading men’s health charity, Prostate Cancer UK. This is following the success of the beer last year, when it was initially launched as a Christmas beer. The beer will be available during December in Fuller’s managed and tenanted pubs and independent free trade outlets.
The beer is a 4.0% golden ale, with piney, tropical and citrus notes and hints of lemon and coriander on the palate. It is brewed with Saaz, Chinook and Bravo hops and then dry hopped with Sorachi Ace and UK hop, Jester. The beer is available on cask only.
It was officially launched yesterday [Monday 4 December]. Fuller’s will be donating 50p for every pint sold in its 198 Managed Pubs and £10 for every firkin sold to its tenants and free trade customers.
Prostate cancer is the most common cancer in men in the UK, and 11, 000 men die from the disease each year. By 2030, it is set to become the most commonly diagnosed cancer of all in the UK.
Money raised through Fuller’s pubs and their customers will help fund research into the diagnosis, treatment, and prevention of prostate cancer, as well as supporting men and their families who are affected by the disease.
James Beeby, Director of Fundraising at Prostate Cancer UK said: “We were delighted to find out that Wise Men was going to be back for the second year. Not only are Fuller’s raising money to help fund research for prostate cancer through selling and brewing the beer this Christmas, but they are also raising vital awareness of the disease among their customers. I’m looking forward to a pint very soon!”
Nick Corden, Retail Marketing Manager for Fuller’s, said: “I think this is a fantastic idea, raising money and awareness for an important cause with a delicious beer. After the success of Wise Men last year, it was a no-brainer to work with Prostate Cancer UK again this year and relaunch the seasonal beer.”
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Notes to Editor
Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 180 Tenanted pubs and 198 Managed Pubs and Hotels, with a focus on delicious fresh, home-cooked food, outstanding cask and craft ale, great wine and exceptional service. The Company also has 724 boutique bedrooms in its Managed estate. The Fuller’s pub estate stretches from Brighton to Birmingham and from Bristol to the Greenwich Peninsula, including 170 locations within the M25. Fuller’s owns a 76% stake in The Stable, a craft cider and gourmet pizza restaurant business, which has 17 sites in England and Wales.
The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, Oliver’s Island, ESB, Organic Honey Dew and Frontier Craft Lager. The Company owns Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer. In December 2015, Fuller’s acquired a 51% stake in Nectar Imports, a wholesale drinks business.
About Prostate Cancer UK
Prostate Cancer UK leads the fight against prostate cancer. We fund ground-breaking research, drive improvements in treatment, and fight injustice in care. Now we’ve set ourselves the toughest challenge yet: to stop prostate cancer being a killer.
Through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support, we can make prostate cancer a disease the next generation of men need not fear.
Key headline statistics
- 11,000 men die from prostate cancer in the UK each year. That’s one man every forty-five minutes.
- It’s the most common cancer in men, with 330,000 living with and after the disease in the UK. 1 in 8 men in the UK will be diagnosed with prostate cancer. The stats are 1 in 4 in black men.
- Prostate cancer is set to become the most commonly diagnosed cancer of all in the UK in 2030 – which is why we must all act now to curb its power to kill.
- Prostate cancer treatment often causes devastating, long term side-effects. Incontinence and erectile dysfunction strike at the heart of what it means to be a man.
- Anyone with concerns about prostate cancer may contact Prostate Cancer UK’s Specialist Nurses in confidence on0800 074 8383 or online via the Live Chat instant messaging service: www.prostatecanceruk.org. The Specialist Nurse phone service is free to landlines and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.
- Visit www.prostatecanceruk.orgnow to help beat this disease.