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2nd October 2019


World Mental Health Day is held each year on the 10th October. For the second year running Thornbridge Brewery is working in partnership with Sheffield Football Club and Derbyshire County Council to raise awareness around Mental Health and reach out to those struggling to cope.

Each year The World Health Organisation recognises the 10th of October as World Mental Health Day. This is an opportunity to raise awareness of mental health issues around the world and mobilise efforts in support of mental health.

Thornbridge Brewery have brewed Hope, a special beer in support of suicide prevention, that will be pouring across their pubs and the local area in the run up to World Mental Health Day. Thornbridge will be donating £10 per cask plus 50p per pint sold across their pubs on World Mental Health Day to North Derbyshire Samaritans.

They are also opening up the doors of their Dronfield pub The Coach and Horses to staff and volunteers from the Samaritans and Derbyshire County Council on Saturday 5th October, the day of the Sheffield F.C. match against Ilkeston. The idea, pioneered by Derbyshire County council, is to use the power of sport and community environments to open up conversations around Mental Health awareness and suicide prevention.

James Creaghan, Public Health Lead – Mental Health, Derbyshire County Council says:

“World Mental Health Day allows us to raise awareness about a subject which impacts many people. Talking about things and seeking support from family, friends or colleagues can help to prevent people from feeling they do not have an alternative. A partnership approach to raising awareness, amongst men in particular, through football and pubs is a great way to show people that support is everywhere and that suicide prevention is everyone’s business”

As an employer Thornbridge Brewery has always been proactive and dedicated to not only raising awareness around Mental Health but also ensuring their employees Mental Health is of the utmost importance. The company has a specific Mental Health Policy in place and offers training and support in order to ensure the mental wellbeing of staff is being supported and to promote positive mental wellbeing in the workplace.

Simon Webster, CEO of Thornbridge Brewery says:

“Supporting and raising awareness around Mental Health has always been a hugely important responsibility for us at Thornbridge. Having the opportunity to work with Derbyshire County Council on projects like this is a fantastic opportunity for us to help to raise awareness of such an important topic amongst our local communities.”

World Mental Health Day takes place on the 10th of October, the theme for this year is Suicide Prevention. Thornbridge Brewery, Sheffield F.C. and Derbyshire City Council hope to continue to have a long working relationship together to raise awareness around Mental Health and prevent suicide. The match between Sheffield F.C and Ilkeston will be taking place at 3pm on Saturday 5th October at Sheffield FC Stadium, Sheffield Rd, Dronfield S18 2GD.


For further Information:

Rebekah Wadham, Marketing Manager, 01629 815999

Notes to Editors

Suicide is the leading cause of death among young people aged 20 to 34 years in the UK.