Wharfe Bank Brewery have unveiled a bold new look for their 330ml bottle range.
The Pool-in-Wharfedale brewer worked with local designer Josh Krzyworaczka to create a look that retained familial bonds to their established 500ml range, whilst reflecting the bold flavours of the range.
Magellan NZ Pale Ale, Oberon IPA, Red Goddess Rhubarb Hefeweizen, Ro Sham Bo Session IPA, Black Geld Black IPA and The Mexican Chilli Pale Ale will all appear with the new branding as the year progresses.
Brand Manager Leigh Linley said: “As we are housed in a former paper and printing mill, we asked Josh to use the history of the building as inspiration for the new look. Ink, printing presses and paper were all points of interest – as well as ensuring that the look didn’t stray too far from our established style.”
“The designs that Josh came back with were outstanding and, after much deliberation, we settled on the design you see now. We’re incredibly pleased with them and the feedback we have had from our customers that have seen the designs so far has been excellent, too.”
The new labels feature a paper-style design and an individual stamp effect that outlines the beer details. The River Wharfe remains prominent, and IBU is listed as well as the alcohol content.
Josh Krzyworaczka also took his first brand redesign contract in his stride, and looks forward to a long-lasting working relationship with Wharfe Bank. “The Wharfe Bank team have some great ideas and the opportunity to create an identity for these fantastic beers has been an enjoyable experience. I have learned a lot from them during this project – not only as a graphic designer but also as a drinker of craft beer.”
Managing Director Martin Kellaway said “Following our evolution as a brewery during 2014 and building on the success of our rebrand, we are delighted to launch our 330ml bottle range that encompasses flavours of diversity, variety and quality from our ever-developing family of beers.”
“Some will remain permanently available, and some will rotate depending on the demands of our customers both at home and abroad – where we are building some fantastic partnerships and introducing new markets to our beer.”
ENDS
For all Wharfe Bank Brewery media enquiries, please contact Leigh Linley on beer@wharfebankbrewery.co.uk or 0113 284 2392.
Wharfe Bank Brewery,
Unit 4, Pool Business Park
Pool Road, Pool-In-Wharfedale,
Otley, West Yorkshire
LS21 1FD
Notes to Editors:
Wharfe Bank Brewery was founded by Martin Kellaway in 2010, initially brewing in the Fox & Newt Brewpub in Leeds. It was at the Fox & Newt that the first batch of Wharfe Bank beers were trialled and tasted by the drinking public.
Not long after, the brewery found a new home in a converted paper mill in Pool-in-Wharfedale, near the popular market town of Otley. Building on the success of beers such as Tether Blond, Camfell Flame and Washburn Best Bitter, Wharfe Bank soon became a pillar of the Yorkshire brewing scene.
After a period of growth, the brewery rebranded in early 2014. The fresh new look incorporated the River Wharfe as a prominent feature, cementing the brewery’s provenance in the brand identity. A fresh range of beers joined the portfolio as Wharfe Bank experimented with style. Now brewing 24 unique beers in addition to the core range, the brewery continue to cater for every palate.
2015’s portfolio continues that evolutionary path, with beers as diverse as Coffee IPA, Milk Stout, California Common and Wheat IPA joining the family alongside the likes of Yorkshire IPA and Ro Sham Bo Session IPA – both of which were moved to the core range after overwhelming customer feedback.
Wharfe Bank are also enjoying success in the export sector, with their beer gaining plaudits in Spain, Italy and, most recently, Serbia – where Yorkshire IPA is becoming a mainstay of the beer scene in Belgrade.
The Wharfe Bank team currently includes Tyler Kiley (brewing team, ex- Friends of Ham, Stew & Oyster, Mr Foley’s Cask Ale House), Mark Evans (Sales Manager, ex – Copper Dragon, Timothy Taylor) and Leigh Linley (Brand Manager, award-winning beer writer and author of the Great Yorkshire Beer books).