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12th February 2019

Woodforde’s to give away 20,000 beers to Norwich City fans

Norfolk-based Woodforde’s Brewery will be giving away up to 20,000 free bottles of its award-winning Wherry beer to Norwich City FC season ticket holders this week as part of its sponsorship of the club.

The generous offer is in celebration of the club’s 3-0 home win over fierce rivals Ipswich Town at the weekend, which saw the Canaries go top of the EFL Championship.

James Armitage, Woodforde’s Brewery commercial and marketing director, said: “We’ve been headline sponsors of Norwich FC since last summer, and their current record-breaking run has been a real boost for Wherry sales.

“We’re delighted to be able to partner with our local football team and reward its dedicated fans with initiatives like this.”

Season ticket holders will be able to claim their free bottle of Wherry at Norwich City’s next home game, versus Bristol City, on Saturday 23 February.

Woodforde’s Brewery has won more than 130 nationally recognised awards, with its beers listed in pubs throughout the UK. Last year, it partnered with Marks & Spencer to produce the high street chain’s British Lager, which is now available in cans in stores across the country.


Issued on behalf of Woodforde’s Brewery.  For further information, please contact:

Steve Dann Michelle Williams

Director Associate director

Fleet Street Communications Fleet Street Communications

0121 262 3900 0121 262 3900

Notes to editors:

  • Woodforde’s Brewery rebranded last year by linking with the legacy of Norfolk’s favourite son, and one of Britain’s greatest military heroes, Admiral Lord Nelson.
  • Woodforde’s Brewery was founded in 1981 and operates from its brewery and pub site in the village of Woodbastwick, in the heart of the Norfolk Broads near Norwich.
  • Woodforde’s Brewery is the largest brewer in Norfolk.
  • The Brewery has won more than 130 nationally recognised awards, including two Champion Beer of Britain Medals (Wherry and Norfolk Nog), as voted by CAMRA.
  • Woodforde’s is one of only four brewers to have received the ‘Champion Beer of Britain’ award twice.
  • Of the 133 awards won, 64 have been first place.
  • Woodforde’s has two operational brew houses, with a 30 and a 60 barrel capacity.
  • There are eight beers in the core range: Wherry, Reedlighter, Nelson’s Revenge, Bure Gold, Volt and Norfolk Nog in cask and Norada and Conquest lager in keg.
  • Wherry, Bure Gold, Nelson’s Revenge and Norfolk Nog are available in 500ml bottles. Wherry is also available in 330ml plastic PET bottles. Norada is available in 330ml cans, with Conquest due to be added soon.