Over two consecutive days late last week, two deals were announced that will result in Anheuser-Busch InBev’s increased penetration into the British beer market. Both concerned retailer Beer Hawk, which was acquired by AB InBev’s investment arm, ZX Ventures, in 2016. Both also hint at a strategy designed to answer a seismic shift in beer-buying and consumption habits in the U.K.—namely, that more beer consumers are staying home with their drinks than ever before.
On Thursday afternoon, BeerInsider.com published an article that appeared to indicate Beer Hawk had acquired “the remnants” of failed wholesale, retail, and import business The Bottle Shop, which ceased doing business in March.
Then, on Friday, Beer Hawk revealed it had acquired online beer subscription service BeerBods for an undisclosed sum. In a blog post on the company’s website, Beer Hawk co-founder Mark Roberts wrote that he would be working with the company “to help build the U.K.’s leading retailer of craft beer.”
BeerBods founder Matt Lane shared the news with his customers via email the same day.
“I’m incredibly proud of everything we have achieved to date, Lane wrote. “Having said that, we want to do more. Much more. It has become increasingly clear that in order for BeerBods to reach its full potential, we need a partner that can help take us to the next level.”